---
title: "ShareRing Case Study: Digital Identity PR | GuerrillaBuzz"
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[Home](/)/ [Case Studies](/case-studies)/ ShareRing 

Digital Identity · Web3 PR 

# ShareRing Case Study 

ShareRing is a digital identity blockchain ecosystem enabling frictionless access through a suite of L2 iD protocols.

[View Website](https://sharering.network/)

Industry

Digital Identity / L2 iD

Engagement

Ongoing engagement

Services

Web3 PR Thought Leadership Conference Connections Content Marketing 

117

Pieces of Coverage

832M

Audience Reach

2.39M

Estimated Views

1.39K

Engagements

The Client

## Meet ShareRing

ShareRing, a cutting-edge blockchain-based platform, is empowering users with the ability to create and utilize self-sovereign verifiable credentials across both Web2 and Web3 environments. By leveraging the power of blockchain technology, ShareRing revolutionizes the way credentials are managed, providing users with enhanced security, privacy, and control over their digital identities.

![Jonathon Liu](/assets/Jonathon-Liu-img-DCb1LrD-.svg)

Jonathon Liu

Creative Marketing Manager of ShareRing

> GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication via email and messaging apps contributed to a wonderful working relationship. They consistently pitched new products and news to journalists, securing valuable earned media. Additionally, they positioned us as thought leaders in various articles, featuring quotes from and interviews with our CEO. Collaborating with the GuerrillaBuzz team was a pleasure.

Challenge

## Communicating a unique identity solution to investors and press

ShareRing was facing challenges in effectively communicating the uniqueness of their solutions to investors, clients, and journalists. They needed assistance in raising awareness about their products and launches, aiming to establish a strong position as an industry leader in their field. Additionally, they required help in generating interest within the blockchain and web3 community.

Approach

## A cross-vertical PR campaign across tech & Web3 outlets

With a seamless cross-vertical media approach, we effectively covered ShareRing's product launches and announcements across tech and blockchain media outlets, successfully reaching diverse target audiences and gaining media attention. As part of this campaign, we strategically conducted insightful written and podcast interviews and op-ed pieces, showcasing ShareRing's CEO. Additionally, we secured quotes from him in top-tier publication articles, such as Cointelegraph and VentureBeat, on relevant topics and connected the team to conference exhibitors. The widespread coverage and media mentions provided valuable exposure, allowing the company to amplify brand visibility, and extend its market reach. Overall, our ongoing campaign drove business growth, strengthened the company's online presence, and solidified ShareRing's position as a key leader in the blockchain and security industries.

Goals Achieved

## Goals achieved across PR, exec visibility and partnerships

The program turned ShareRing's product launches and CEO into recurring storylines across the publications that matter most to Web3 and identity buyers.

-   Designed a comprehensive, cross-vertical Public Relations campaign to effectively communicate with the target audiences. 
-   Assisted ShareRing's executive team in participating in various media opportunities such as podcasts, interviews, events, thought leadership articles, and featured quotations on top-tier media outlets, like VentureBeat and Cointelegraph. 
-   Generated widespread media coverage for the company's new products and announcements, driving interest and engagement from the target audiences. 
-   Connected the team to exhibitors for their conferences. 
-   Leveraged their product launches, announcements, and management team's expertise to position ShareRing as a leading brand with a positive market reputation. 

Campaign Highlights

## Earned media that moved the needle

[

![Radix](https://www.google.com/s2/favicons?sz=128&domain=radixdlt.com)Radix 

ShareRing: making identity and Web 3.0 work together.



](https://www.radixdlt.com/podcast/sharering-making-identity-and-web-3-0-work-together)[

![Yahoo Finance](https://www.google.com/s2/favicons?sz=128&domain=yahoo.com)Yahoo Finance 

ShareRing Partners with Unconnected.org To Bring the Next 1 Billion Users Online



](https://finance.yahoo.com/news/sharering-partners-unconnected-org-bring-172738923.html)[

![VentureBeat](https://www.google.com/s2/favicons?sz=128&domain=venturebeat.com)VentureBeat 

Why privacy and security are the biggest hurdles facing metaverse adoption



](https://venturebeat.com/virtual/why-privacy-and-security-are-the-biggest-hurdles-facing-metaverse-adoption/)[

![Cointelegraph](https://www.google.com/s2/favicons?sz=128&domain=cointelegraph.com)Cointelegraph 

Hackers keeping stolen crypto: What is the long-term solution?



](https://cointelegraph.com/news/hackers-keeping-stolen-crypto-what-is-the-long-term-solution)[

![Investing.com](https://www.google.com/s2/favicons?sz=128&domain=investing.com)Investing.com 

ShareRing Releases NFT Space on Polygon, To Launch ShareRing Events



](https://www.investing.com/news/cryptocurrency-news/sharering-releases-nft-space-on-polygon-to-launch-sharering-events-2832760)[

![HackerNoon](https://www.google.com/s2/favicons?sz=128&domain=hackernoon.com)HackerNoon 

Web3 User Identity Needs to be Transparent and Secure



](https://hackernoon.com/web-3-identity-of-users-need-to-be-transparent-and-secure)[

![Bitcoinist](https://www.google.com/s2/favicons?sz=128&domain=bitcoinist.com)Bitcoinist 

ShareRing Opens Up NFC Technology for Superior Identity through its Mobile Application



](https://bitcoinist.com/sharering-opens-up-nfc-technology-for-superior-identity-through-its-mobile-application/)[

![Bitcoin.com](https://www.google.com/s2/favicons?sz=128&domain=news.bitcoin.com)Bitcoin.com 

Self-Custody Should Mean the Ownership of Everything About You — Sharering's Tim Bos



](https://news.bitcoin.com/self-custody-should-mean-the-ownership-of-everything-about-you-says-sharerings-tim-bos/)[

![BeInCrypto](https://www.google.com/s2/favicons?sz=128&domain=beincrypto.com)BeInCrypto 

Blockchain Ticketing Could Have Prevented the Champions League Fake Tickets Fiasco



](https://beincrypto.com/blockchain-ticketing-could-have-prevented-the-champions-league-fake-tickets-fiasco/)

## More client stories

[All case studies →](/case-studies)

[

Layer 1 · Web3 PR

### Telos

Telos is fully decentralized 3rd generation ESG Layer 1 blockchain.

Read story → ](/case-studies/telos)[

AI · Web3 PR

### Fetch.ai

Fetch.ai is a leading organization driving the development and adoption of AI agent technologies.

Read story → ](/case-studies/fetch-ai)[

Exchange · Web3 PR

### MEXC Global

MEXC is a leading centralized exchange with a high-performance mega-transaction matching technology.

Read story → ](/case-studies/mexc)

Build the next case study

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Bancor VP of Growth

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![](/assets/Toya-Zhang-qKzHfzhy.png)

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Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

![](/assets/Andrew-Weiner-DTmFw2_P.png)

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VP Marketing MEXC Global

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Co-founder of CoinGecko

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![](/assets/Jonathon-Liu-1au_YgTM.png)

Jonathon Liu

Marketing Manager of ShareRing

"GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication contributed to a wonderful working relationship."

![](/assets/Humayun-Sheikh-Cu11UL6Q.png)

Humayun Sheikh

CEO & Founder Fetch.ai

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![](/assets/Justin-Giudici-DJvuND3K.png)

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CEO of Telos

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

![](/assets/Nate-Hindman-ubHaGI7E.png)

Nate Hindman

Bancor VP of Growth

![](/assets/Bancor-Logo-GuerrillaBuzz-blockchain-marketing-agency-1-B6vWb6mN.png)

"Through the ongoing efforts and work delivered by GuerrillaBuzz, we have effectively communicated our vision and goals to a wider audience, secured placements in top-tier publications, and engaged with key influencers in our field."

![](/assets/Toya-Zhang-qKzHfzhy.png)

Toya Zhang

Head of PR at BIT Exchange

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![](/assets/Andrew-Weiner-DTmFw2_P.png)

Andrew Weiner

VP Marketing MEXC Global

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"We are thrilled with the results achieved through our ongoing engagement with GuerrillaBuzz. Their data-driven approach, innovative strategies, and deep understanding of the cryptocurrency landscape have been instrumental."

![](/assets/Bobby-Ong-DqW5Rx3L.png)

Bobby Ong

Co-founder of CoinGecko

![](/assets/coingecko-logo-vector-DPvE4H1v.svg)

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

![](/assets/Jonathon-Liu-1au_YgTM.png)

Jonathon Liu

Marketing Manager of ShareRing

![](/assets/ShareRing.png-CcbkW4Ez.png)

"GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication contributed to a wonderful working relationship."

![](/assets/Humayun-Sheikh-Cu11UL6Q.png)

Humayun Sheikh

CEO & Founder Fetch.ai

![](/assets/fetch-logo-2-Cy3xx7tB.svg)

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

![](/assets/Justin-Giudici-DJvuND3K.png)

Justin Giudici

CEO of Telos

![](/assets/Logo-for-dark-1-dGC7B4us.png)

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

![GuerrillaBuzz](/assets/logo-CAknkEiA.svg)

GuerrillaBuzz is a top-tier blockchain PR, marketing & SEO agency with a proven in-house strategy. Our expertise in Web3, IDO, IEO, NFT, and crypto exchanges has turned our clients into industry leaders. Supercharge your project's growth with GuerrillaBuzz and top industry players today.

[Let's do this](/contact)

#### Case Studies

-   [ShareRing](/case-studies/sharering)
-   [MEXC](/case-studies/mexc)
-   [Fetch.ai](/case-studies/fetch-ai)
-   [Telos](/case-studies/telos)
-   [Coinbase SEO Analysis](/blog/coinbase-seo-analysis)
-   [Binance SEO Analysis](/blog/binance-seo-analysis)

#### Services

-   [Blockchain PR](/services/web3-pr)
-   [Crypto SEO](/services/blockchain-seo)
-   [Crypto Growth](/services/crypto-growth-hacks)
-   [Reddit Marketing](/services/reddit-marketing-crypto)
-   [Web3 Content Marketing](/services/web3-content-marketing)
-   [AI Search Optimization](/services/ai-search-optimization-web3)

#### Resources

-   [Blog](/blog)
-   [Crypto Conferences Calendar](/crypto-conferences)
-   [Common PR Mistakes To Avoid](/blog/crypto-pr-mistakes)
-   [Blockchain Marketing Guide](/blog/blockchain-marketing-2026)
-   [Blockchain PR Guide](/blog/blockchain-pr)
-   [Crypto PR Distribution Guide](/blog/crypto-pr-distribution)
-   [Crypto PR Strategies Guide](/blog/crypto-pr-strategies)
-   [Web3 PR Tips](/blog/web3-pr-tips)

#### Top content

-   [Cointelegraph Traffic Collapse: 5.17M → 25](/blog/cointelegraph-traffic-collapse)
-   [Organic Traffic of Funded Blockchain Companies](/blog/funded-blockchain-organic-traffic)
-   [Web3 Developer Ecosystem](/blog/web3-developer-ecosystem)
-   [Team Visibility in Crypto Projects](/blog/crypto-projects-team-visibility)
-   [Blog Activity in Crypto Projects](/blog/top-crypto-projects-blogs-analysis)

#### Company

-   [About Us](/about)
-   [Contact Us](/contact)
-   [Legal](/legal)
-   [Media Kit](/media-kit)

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[Terms](/terms)| [Privacy](/privacy-policy)| [Legal](/legal)Copyright © 2017–2026. All Rights Reserved. 

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