Why Should I Attend These Events?#
Blockchain conference marketing allows you to put your company in front of the eyes of potentially thousands of people. While marketing efforts online are effective, there is no guarantee that the advertisement you pay for is going to be clicked on by someone, nor that they’re even paying attention as your banner ad flashes across the screen. Conferences, on the other hand, are where you can directly chat to people about your brand. If you have a booth, you can pull people in and start chatting to them face-to-face about what problems your platform can solve, or what the fundamentals behind your project are. Alongside this, there are a range of benefits to focusing on blockchain event marketing.
Two Primary Benefits of Blockchain Event Marketing
- Brand Exposure - One of the main benefits of attending a conference is the fact that you’re able to get your brand on the world stage. As the only people that will actively attend the event are people that have a genuine interest in this field, you’ll have access to a continual stream of interested people to talk to about your product or platform. Especially considering how competitive the world of DeFi is, any advantage you can get from blockchain conference marketing is one you should absolutely take. The more people that see your brand, the more visibility you get, and the more people will trust your company.
- Reach Your Audience with Ease - Unsurprisingly, the people that attend blockchain events are fans of blockchain. With this benefit, you’ll be able to have face-to-face conversations with the community. Bringing a team of enthusiastic workers will allow you to build relationships with the community, getting your name out there while also helping people to put a friendly face to your company. This is a wonderful way of making your mark in the community and getting people to remember you.
Two Secondary Benefits of Blockchain Event Marketing
- Boost Sales Over Time - Lead generation is one of the primary benefits of attending events. From meeting new people and chatting to them about your brand, you’re able to explain exactly why your company is fantastic. From there, the rest of blockchain PR becomes easy as you have a direct connection to fall upon. If you offer any signup pages at your booth, you’ll also be able to directly collect leads throughout the day. After the event, you can use these to boost sales and pull in new clients.
- Further Networking - Within these blockchain event marketing conferences, you can connect to other businesses that also work within blockchain. This can provide an invaluable opportunity when focusing on building up backlinks, finding guest post opportunities, or even developing partnership product launches with other brands. Knowing who else is actively working in the blockchain community will give you a pool of professional contacts that you can network with and work with for years down the line.
Outline Goals Before The Event as Part of Your Blockchain Event Marketing Strategy#
Setting goals is a vital part of ensuring that once an event is over, you've made some progress toward your company vision. These event-specific goals should be related to the conference itself and what your blockchain company can seek to gain from the event. For example, you should move through a few different categories, setting goals for each of them.Breakdown your goals with the following questions
- What Do I Want People to Takeaway? - Do you want people to think of your brand as an expert in the field? How are you going to achieve that? Perhaps you could launch a panel where you bring in some of your experts to talk about why your brand is effective, or how it's solving a particular problem.
- What Should People Learn? - When people come up to your stall, what is the main goal of your blockchain event marketing; what do you want them to learn, understand, and take home about your company or platform.
- Target Audience - Although you’ll be directly within the blockchain community, are there any further communities (like NFT / digital art) that you’re going to be focusing on?
- Are You Trying to Profit? - While blockchain event marketing can indeed cost money, you can also make money at these events by selling services. Are you looking to make money, or is the main purpose of the event to boost your brand visibility within the community?
Go Big, But Don’t Forget About the Little Stuff#
When arriving at a blockchain event, you have to remember that the vast majority of companies that attend the event will be working in the decentralized finance field. When working in something as specific as finance, brands often have a lot of money to throw at their blockchain event marketing efforts. Due to this, you’re not going to stand out from the crowd if you don’t come prepared. We recommend that you continue your sense of branding into your booth, creating a themed stall that reflects what your company is all about. While going big and ensuring that people see your booth and come over is important, that isn’t the only thing you should remember to do.What Smaller Materials Should I Bring?
- Marketing materials - From business cards to QR code cards that people can scan to find out more, be sure to fill your booth with lots of marketing materials.
- Flyers - A common aspect of branding that people forget is to include a range of flyers that you can give out to respective people that come to your booth. Instead of just engaging them with conversation, you’ll be able to give them a well-constructed graphic flyer that they can take with them. This will list key information about what you’re trying to explain, as well as hold your brand details.
- Freebees - People love free stuff. In fact, one of the best ways to boost engagement with your booth is to offer freebies. This also doesn’t have to be an expensive practice; you can simply buy a bunch of branded pencils or tote bags to give away for free. Even better if you include an element of branding on the thing you’re giving away, helping to spread your brand visibility even further.
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