Can you write technical content for our protocol?

Yes — that's the bar, not the exception. Team includes engineers and ex-traders who actually use the tools they write about. Track record across L1s, L2s, DeFi, MEV infra, ZK, and developer tooling. Architecture deep-dives, integration guides, and post-mortems — not surface fluff. Your devs should be able to read it without wincing. That's our minimum.

Do you write in our founder's voice?

Yes — and most readers can't tell the difference. Voice interviews and review of past writing to build a voice profile. Drafts produced against that profile, not a generic house style. Founder review pass on every piece before publishing. The goal is content your founder is proud to put their name on — because it sounds like them.

How many pieces per month?

Quality-driven — typically 4–8 substantial pieces plus distribution assets. Substantial pieces are 1,500+ words with original research or data. Distribution assets (threads, summaries, newsletters) extend the reach of each piece. Cadence is tuned to the goal — SEO, thought leadership, or launch support. In crypto, a few essential pieces beat a flood of forgettable ones every time.

Do you handle distribution?

Yes — distribution is treated as part of the deliverable. Reddit threads tuned to specific subs and rules. Twitter / X threads, founder posts, partner cross-promo. Newsletter pitches and inclusion in industry roundups. We don't celebrate publishing. We celebrate readers, citations, and signups.

Get my content plan

Content Marketing

Content built for
crypto-native readers.

Generic AI fluff is everywhere. Substance is the new moat. We write for the people who read the docs.

Get my content plan See sample work

Content Pipeline

126

↑ shipped / Q

Topical Authority

67%

↑ +15 pts

Output Mix

Pillars
Briefs
Backlinks

across 14 verticals

Web3 Native Experts

Deep blockchain expertise with a global media & community network.

Data-led Strategy

Insight driven campaigns that deliver measurable, attributable impact.

Authority Building

Position your brand as a trusted voice across crypto and Web3.

Full Funnel Focus

From awareness to adoption — we drive real, compounding growth.

Trusted by leading Web3 brands & publications

The pain

Why most Web3 content flops

AI-spun garbage with zero point of view

Reads like every other Medium post. Zero shares, zero authority, zero SEO.

Writers who've never used a wallet

Surface-level explainers that any informed reader sees through in 30 seconds.

Publishing without a strategy

12 posts about everything = ranks for nothing, builds no audience, attracts no links.

No one in the team to write founder content

The CEO has the insight but no time. The blog has frequency but no insight.

The dream

What good looks like

Articles that get cited and shared

Original research and frameworks that the industry references — for years.

Founder bylines in your voice

Thought leadership ghostwritten so well, even your team forgets you didn't write it.

Content that compounds

Pillar pages that rank, get linked to, and feed every other channel — PR, social, sales.

A content engine, not a freelancer

Strategy, briefs, writing, edit, publish, distribute, measure — all handled.

What's included

End-to-end content production for blockchain teams.

Editorial strategy

Topic clusters, content calendar, distribution plan — mapped to business goals.

Technical & long-form writing

Engineers, ex-traders, and founders on the writing team. No content mills.

Founder bylines & ghostwriting

We interview, you approve. Voice that sounds like you because it is you.

Original research

Data-driven reports that earn backlinks and define your category.

Content distribution

Reddit, Twitter, newsletters, partner cross-posts — content shipped, not buried.

Performance reporting

Rankings, shares, signups, attributed pipeline. Per-piece accountability.

Why this page exists

How to Launch Your Crypto PR
Campaign in 4 simple steps

01

Book a Free Consultation Call

Ensure your name is seen positively, time and time again.
02

Kick Off Collaboration

Easily bring our expert team on board. We function as your dedicated in-house PR team, enhancing your marketing efforts and ensuring smooth integration.
03

From Strategy to Execution

We craft a comprehensive, audience-focused plan that encompasses PR, marketing, and SEO. Our holistic approach ensures your campaign supports all your marketing needs and executes flawlessly.
04

Become a Market Leader

Elevate your brand. With consistent, strategic PR efforts, you'll achieve continuous results, maintaining a strong presence and leading the market.

Feedback

Why Our Clients Trust Us

We've partnered with more than 30 different blockchain companies, and played a key role in helping them raise more than $300 million in funding.

Nate Hindman

Bancor VP of Growth

"Through the ongoing efforts and work delivered by GuerrillaBuzz, we have effectively communicated our vision and goals to a wider audience, secured placements in top-tier publications, and engaged with key influencers in our field."

Toya Zhang

Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

Andrew Weiner

VP Marketing MEXC Global

"We are thrilled with the results achieved through our ongoing engagement with GuerrillaBuzz. Their data-driven approach, innovative strategies, and deep understanding of the cryptocurrency landscape have been instrumental."

Bobby Ong

Co-founder of CoinGecko

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

Jonathon Liu

Marketing Manager of ShareRing

"GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication contributed to a wonderful working relationship."

Humayun Sheikh

CEO & Founder Fetch.ai

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

Justin Giudici

CEO of Telos

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

Nate Hindman

Bancor VP of Growth

Toya Zhang

Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

Andrew Weiner

VP Marketing MEXC Global

Bobby Ong

Co-founder of CoinGecko

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

Jonathon Liu

Marketing Manager of ShareRing

Humayun Sheikh

CEO & Founder Fetch.ai

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

Justin Giudici

CEO of Telos

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

Best Services

Benefits of Using
GuerrillaBuzz for Crypto PR

Avoid Expensive Mistakes

Since 2017, we've crafted proven strategies to help you succeed in the crypto market, navigating pitfalls and seizing opportunities.

Strategic Connections

Leverage our network of news sites, exchanges, journalists, and influencers to amplify your message and boost your visibility and credibility.

Established Presence

Our long-standing presence in the crypto industry underscores our reliability and expertise, adding crucial authority to your brand's reputation.

Top-Quality Content

We create impactful, informative content that drives traffic and establishes your authority. Our tailored messaging resonates with your target audience, building a strong community around your brand.

Comprehensive Campaign Management

We handle every aspect of your PR campaign from planning to execution, ensuring smooth communication and making data-driven adjustments for maximum ROI.

Innovative PR Techniques

Stay ahead with cutting-edge PR approaches. Our creative storytelling captures attention and sets your brand apart in a crowded market.

FAQ

Questions, answered.

A freelancer ships words. We run a content engine.

Strategy: topic clusters, query mapping, narrative laddering.
Production: ghostwriting in-voice, SEO + AI-search optimisation built-in.
Distribution: Reddit, Twitter, newsletters, partners — content nobody reads doesn't count.
Measurement: rankings, citations, attributed signups, not vanity metrics.

You get a function that compounds — not a stack of disconnected articles.

Yes — that's the bar, not the exception.

Team includes engineers and ex-traders who actually use the tools they write about.
Track record across L1s, L2s, DeFi, MEV infra, ZK, and developer tooling.
Architecture deep-dives, integration guides, and post-mortems — not surface fluff.

Your devs should be able to read it without wincing. That's our minimum.

Yes — and most readers can't tell the difference.

Voice interviews and review of past writing to build a voice profile.
Drafts produced against that profile, not a generic house style.
Founder review pass on every piece before publishing.

The goal is content your founder is proud to put their name on — because it sounds like them.

Quality-driven — typically 4–8 substantial pieces plus distribution assets.

Substantial pieces are 1,500+ words with original research or data.
Distribution assets (threads, summaries, newsletters) extend the reach of each piece.
Cadence is tuned to the goal — SEO, thought leadership, or launch support.

In crypto, a few essential pieces beat a flood of forgettable ones every time.

Yes — distribution is treated as part of the deliverable.

Reddit threads tuned to specific subs and rules.
Twitter / X threads, founder posts, partner cross-promo.
Newsletter pitches and inclusion in industry roundups.

We don't celebrate publishing. We celebrate readers, citations, and signups.

Want our content engine?

Get a free content audit & 90-day plan.

Send us your blog. We'll send back: what's working, what's wasted, and the 8 pieces we'd ship in your first quarter.