Is AI SEO the same as Google SEO?

Overlapping foundations, different ranking logic. LLMs weight fact density, citations, and schema more heavily than backlinks. They prefer source pages with explicit authorship, dates, and entity definitions. Generic Google-optimised content typically gets paraphrased without attribution. We restructure existing assets so they get cited verbatim — not just summarised.

How fast do AI citations change?

Faster than Google rankings, but with a few moving parts. First new citations usually appear within 4–6 weeks of structural changes. Each engine refreshes on its own cadence, so wins land staggered. Authority signals (links, mentions, PR) compound the trajectory over months. Expect early signal in weeks, durable share-of-voice over a quarter or two.

Do you optimize for ChatGPT only or all engines?

All the major answer engines, tuned per surface. ChatGPT (browse + native), Perplexity, Gemini, Claude, and Copilot. Shared signals — schema, fact density, authorship — are optimised once. Engine-specific quirks (sourcing rules, recency bias) get bespoke treatment. One content engine, multiple-engine visibility — without duplicating work.

Can you measure AI traffic?

Yes — and the measurement is more honest than people assume. Direct referral tracking from chat.openai.com, perplexity.ai, and similar. Branded query lift in Google as a proxy for AI-driven discovery. Monthly competitive citation tracking across engines for share-of-voice. You'll see exactly which engines cite you, for which prompts, and how often.

Is anyone else doing this for crypto?

A handful of teams — and almost none crypto-native. AI search is roughly where Google SEO was in 2010 — small lead, huge moat. Most crypto categories have zero serious AI-search competitors today. Whoever locks in citations now is hard to displace once the engines settle. Move now and you'll likely own your category before the rest of the industry notices.

Get my AI audit

AI Search Optimization

Be the answer when AI
recommends your category.

Crypto buyers now ask ChatGPT before they Google. If LLMs aren't citing you, you don't exist. We make sure they do.

Get my AI audit See AI search case studies

LLM Mentions (30D)

107

↑ +196%

Citation Share

41%

↑ +12 pts

Top AI Platforms

ChatGPT
Perplexity
Gemini

and 6+ engines

Web3 Native Experts

Deep blockchain expertise with a global media & community network.

Data-led Strategy

Insight driven campaigns that deliver measurable, attributable impact.

Authority Building

Position your brand as a trusted voice across crypto and Web3.

Full Funnel Focus

From awareness to adoption — we drive real, compounding growth.

Trusted by leading Web3 brands & publications

The pain

Why you're invisible to AI search

ChatGPT lists 5 competitors. Not you.

Users ask 'best L2 for gaming' and your project isn't even in the top 10 cited.

Perplexity cites a 2-year-old article

An outdated, half-wrong post outranks your fresh, accurate content because it's structured for LLMs.

Your docs are invisible to crawlers

JS-rendered, behind a wallet, missing schema — LLMs can't extract a single fact.

Zero strategy for AI traffic

Your team optimizes for Google. Meanwhile 30% of high-intent crypto queries now happen on AI tools.

The dream

What AI visibility looks like

Cited by name in ChatGPT answers

When someone asks about your category, you're in the response — with a link to your site.

Default reference in Perplexity

Ranked in the source list at the top of every relevant Perplexity answer in your space.

Featured in Gemini & Copilot

Cross-engine consistency — the same authority signals work across all major LLMs.

Real attributed traffic from AI

Tracked referrals from chat.openai.com, perplexity.ai, gemini.google.com — and rising every month.

What's included

End-to-end AI search optimization for crypto/Web3 projects.

AI visibility audit

We test 50+ category queries across ChatGPT, Perplexity, Gemini and Claude — and show exactly where you stand.

LLM-friendly content structure

Schema, semantic HTML, fact density, citation hooks — content built to be extracted.

Authority signal building

Backlinks from sources LLMs trust most — Wikipedia, GitHub, top crypto media, academic papers.

Entity & knowledge graph optimization

Make sure LLMs understand who you are, what you do, and how you compare.

Crawlability fixes

JS-rendering, robots, indexing — make sure GPTBot, PerplexityBot, and friends can read your site.

Monthly AI citation tracking

Track citations across engines, measure share of voice vs. competitors, and report trends.

Why this page exists

Real AI citation movement

Sample of how engine answers shifted after working with GuerrillaBuzz on AI Search Optimization.

Engine / Query

Before

After GuerrillaBuzz AIO

ChatGPT

“What's the best L2 for high-throughput trading?”

Not mentioned in top 5

Listed #2 with one-line value prop and source link

Perplexity

“Top crypto PR agencies in 2025”

Cited only in a 3-year-old article

Listed in Perplexity's source pane on every refresh

Gemini

“Compare leading restaking protocols”

Generic answer, no specific projects

Project named with TVL data and integration list

Claude

“Which DEX has lowest slippage on long-tail tokens?”

Refused to recommend

Names project with caveats and links to docs

Sample composite from real GuerrillaBuzz engagements · queries paraphrased for privacy

About GuerrillaBuzz

How to Launch Your Crypto PR
Campaign in 4 simple steps

01

Book a Free Consultation Call

Ensure your name is seen positively, time and time again.
02

Kick Off Collaboration

Easily bring our expert team on board. We function as your dedicated in-house PR team, enhancing your marketing efforts and ensuring smooth integration.
03

From Strategy to Execution

We craft a comprehensive, audience-focused plan that encompasses PR, marketing, and SEO. Our holistic approach ensures your campaign supports all your marketing needs and executes flawlessly.
04

Become a Market Leader

Elevate your brand. With consistent, strategic PR efforts, you'll achieve continuous results, maintaining a strong presence and leading the market.

Feedback

Why Our Clients Trust Us

We've partnered with more than 30 different blockchain companies, and played a key role in helping them raise more than $300 million in funding.

Nate Hindman

Bancor VP of Growth

"Through the ongoing efforts and work delivered by GuerrillaBuzz, we have effectively communicated our vision and goals to a wider audience, secured placements in top-tier publications, and engaged with key influencers in our field."

Toya Zhang

Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

Andrew Weiner

VP Marketing MEXC Global

"We are thrilled with the results achieved through our ongoing engagement with GuerrillaBuzz. Their data-driven approach, innovative strategies, and deep understanding of the cryptocurrency landscape have been instrumental."

Bobby Ong

Co-founder of CoinGecko

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

Jonathon Liu

Marketing Manager of ShareRing

"GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication contributed to a wonderful working relationship."

Humayun Sheikh

CEO & Founder Fetch.ai

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

Justin Giudici

CEO of Telos

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

Nate Hindman

Bancor VP of Growth

Toya Zhang

Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

Andrew Weiner

VP Marketing MEXC Global

Bobby Ong

Co-founder of CoinGecko

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

Jonathon Liu

Marketing Manager of ShareRing

Humayun Sheikh

CEO & Founder Fetch.ai

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

Justin Giudici

CEO of Telos

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

Best Services

Benefits of Using
GuerrillaBuzz for Crypto PR

Avoid Expensive Mistakes

Since 2017, we've crafted proven strategies to help you succeed in the crypto market, navigating pitfalls and seizing opportunities.

Strategic Connections

Leverage our network of news sites, exchanges, journalists, and influencers to amplify your message and boost your visibility and credibility.

Established Presence

Our long-standing presence in the crypto industry underscores our reliability and expertise, adding crucial authority to your brand's reputation.

Top-Quality Content

We create impactful, informative content that drives traffic and establishes your authority. Our tailored messaging resonates with your target audience, building a strong community around your brand.

Comprehensive Campaign Management

We handle every aspect of your PR campaign from planning to execution, ensuring smooth communication and making data-driven adjustments for maximum ROI.

Innovative PR Techniques

Stay ahead with cutting-edge PR approaches. Our creative storytelling captures attention and sets your brand apart in a crowded market.

FAQ

Questions, answered.

Overlapping foundations, different ranking logic.

LLMs weight fact density, citations, and schema more heavily than backlinks.
They prefer source pages with explicit authorship, dates, and entity definitions.
Generic Google-optimised content typically gets paraphrased without attribution.

We restructure existing assets so they get cited verbatim — not just summarised.

Faster than Google rankings, but with a few moving parts.

First new citations usually appear within 4–6 weeks of structural changes.
Each engine refreshes on its own cadence, so wins land staggered.
Authority signals (links, mentions, PR) compound the trajectory over months.

Expect early signal in weeks, durable share-of-voice over a quarter or two.

All the major answer engines, tuned per surface.

ChatGPT (browse + native), Perplexity, Gemini, Claude, and Copilot.
Shared signals — schema, fact density, authorship — are optimised once.
Engine-specific quirks (sourcing rules, recency bias) get bespoke treatment.

One content engine, multiple-engine visibility — without duplicating work.

Yes — and the measurement is more honest than people assume.

Direct referral tracking from chat.openai.com, perplexity.ai, and similar.
Branded query lift in Google as a proxy for AI-driven discovery.
Monthly competitive citation tracking across engines for share-of-voice.

You'll see exactly which engines cite you, for which prompts, and how often.

A handful of teams — and almost none crypto-native.

AI search is roughly where Google SEO was in 2010 — small lead, huge moat.
Most crypto categories have zero serious AI-search competitors today.
Whoever locks in citations now is hard to displace once the engines settle.

Move now and you'll likely own your category before the rest of the industry notices.

See where you stand today

Get a free AI visibility audit.

We'll test 25+ queries across ChatGPT, Perplexity, Gemini and Claude for your category — and send back exactly where you're cited, where you're not, and what to fix first.