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How Cointelegraph's Google Traffic Fell From 5.17M to 25 Estimated Visits

Yuval Halevi
Yuval Halevi
Co-Founder of GuerrillaBuzz
Yuval Halevi
Yuval Halevi
Co-Founder of GuerrillaBuzz

Yuval is the Co-Founder of GuerrillaBuzz and a savvy SEO and marketing expert with over a decade of experience. Specializing in the blockchain industry, he's the go-to guy for crypto companies looking to simplify their digital marketing strategies and achieve explosive growth.

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Reviewed by
Sascha van der Hoff
Sascha van der Hoff
Technical Review by
Sascha van der Hoff
Head of PR at GuerrillaBuzz

As the Head of PR at GuerrillaBuzz, Sascha specializes in blockchain PR. With strategic storytelling and personalized campaign plans, she ensures the client is seen, heard, and talked about.

LinkedIn
May 2, 2026

TL;DR

  • Scope: this is about Google organic search, not total traffic. Cointelegraph still records ~865K monthly visits per Similarweb (March 2026) across direct, social, branded, and newsletter channels. The story is one specific channel.
  • Ahrefs-estimated US organic search went from 5,173,160 (July 2025) to 25 (May 2, 2026). The cliff hit October-November 2025: 96% drop in one month.
  • Leading hypothesis: a /crypto-betting/ subfolder ranking for Dutch, Swedish, Pakistani, and 5 other countries' gambling queries. Visible in Ahrefs' October 2025 snapshot; key URLs now return 410 Gone. Pattern fits Google's site reputation abuse policy. Google has not publicly confirmed action.
  • The collapse is specific to Cointelegraph, not category-wide. Across the same period: The Block -15%, CoinDesk -59%, Decrypt -71%, all still ranking for thousands of keywords. Each had its own decline driver (core updates, AI Overviews, news compression). None went anywhere near Cointelegraph's drop. The /crypto-betting/ subfolder is the clearest differentiating variable.
  • For founders: a 2024 Cointelegraph ranking page could sit in front of 50K+ monthly searchers; that channel is now near-zero. The brand still has non-search value; the search-distribution argument doesn't hold.
5.17M
PEAK MONTHLY VISITS, JULY 2025
25
MONTHLY VISITS, MAY 2026
99.9995%
TRAFFIC LOST IN 10 MONTHS
$8
CURRENT MONTHLY ORGANIC VALUE

What Actually Happened#

Pull up Ahrefs. Type cointelegraph.com. Set the date to July 2025. You'll see 5,173,160 monthly US organic visits - the kind of number that makes a domain a 12-year crypto journalism institution.

Now scroll forward. October 2025: 2.15M. November: 77,790. May 2026: 25.

The site is still online. Per Similarweb, ~865K monthly visitors still arrive in March 2026 through direct, social, and newsletter channels. But Cointelegraph's largest distribution funnel, the Google organic search funnel, collapsed between October and November 2025 and hasn't come back.

The site: operator confirms it
Google's own index, queried directly. May 2026.

Run site:cointelegraph.com in Google and you get a thin, scattered list dominated by old pages, country subdomains, and AMP variants - not the millions of indexed URLs you'd expect from a 12-year publication that pushes dozens of stories a day. The Ahrefs traffic curve is downstream of this: pages that aren't in the index can't rank, and pages that can't rank can't send organic visits.

Anyone can reproduce it: google.com/search?q=site:https://cointelegraph.com/. The result count and the surfaced URLs are the same evidence Search Console would show internally - just from the outside.

GuerrillaBuzz ResearchSource: Google site: operator, May 2026

Google hasn't confirmed any action against the domain; only Cointelegraph's Search Console would prove that. But the timing, the domain-wide shape, and a /crypto-betting/ subfolder targeting unrelated gambling queries line up closely with Google's site reputation abuse policy. That's the working hypothesis this article walks through.

The Trajectory: 41 Months of Data, One Cliff#

Monthly US organic traffic from January 2023 to May 2026, Ahrefs site-explorer-metrics-history, no smoothing.

Ahrefs organic traffic for cointelegraph.com showing a near-vertical drop in late October 2025, shortly after a confirmed Google search spam update.
Ahrefs estimated organic traffic for cointelegraph.com (Aug 2024 - May 2026). The "G" markers along the X-axis are Google's confirmed core and spam updates. The cliff hits within days of an October 2025 spam update - see Google's spam updates documentation. Source: Ahrefs Site Explorer.
Google search results for the query \
Search Google for cointelegraph and the site itself is gone from page one - only social profiles, Wikipedia, and third-party mentions remain. This is what a full deindexing looks like in the wild.

This isn't new, and Cointelegraph isn't the first big name on the receiving end. Google has been willing to deindex even the largest, most established brands when guideline violations are clear. The most-cited example: in February 2006, Google removed BMW Germany (bmw.de) from its index for using cloaked doorway pages.

News coverage of Google deindexing BMW Germany (bmw.de) in February 2006 for using cloaked doorway pages.
Not a new playbook: in February 2006 Google removed BMW Germany (bmw.de) from its index for cloaked doorway pages. If one of the world's largest car brands isn't safe, no publisher is too big to drop.
Total traffic survives, organic search does not
Similarweb cross-channel visits to cointelegraph.com, January - March 2026.
Source: Similarweb, cointelegraph.com, March 2026 (all channels: direct, social, referral, newsletter, organic). GuerrillaBuzz Research

Similarweb still records ~865K monthly visits to cointelegraph.com in March 2026 across direct, social, branded, and newsletter traffic - the Google organic engine is the channel that broke.

Cointelegraph monthly organic traffic, Jan 2023 to May 2026
The cliff is October-November 2025. Traffic compounds for 30 months, then evaporates in 60 days.
Ahrefs site-explorer-metrics-history, monthly, mode=subdomains, pulled May 2 2026 GuerrillaBuzz

The traffic timeline, month by month

Month Monthly visits Change
July 2025 5,173,160 peak
August 2025 3,980,443 -23%
September 2025 3,475,659 -13%
October 2025 2,150,464 -38%
November 2025 77,790 -96%
December 2025 2,460 -97%
January 2026 798 -68%
February 2026 314 -61%
March 2026 696 +122%
April 2026 88 -87%
May 2026 (as of May 2) 25 -72%

The November 2025 drop alone is 96%, consistent with manual action or sitewide spam-policy enforcement (Google has not publicly confirmed). March 2026 ticked up to 696 estimated visits, April crashed to 88, May fell to 25. Whatever was tried, the recovery hasn't held.

A Quick Primer: How Google Enforcement Actually Works#

Before getting to /crypto-betting/, a short detour. "Google penalty" is a loose term that covers several different mechanisms, each with a recognizable traffic shape. Knowing which is which is how you read a chart like Cointelegraph's. Three categories matter here.

Three shapes of Google enforcement
Stylized traffic curves. Each enforcement type leaves a different fingerprint in the data.
01 · Core / Helpful Content
Stair-step decline

Decline of ~30-70% over a multi-week update rollout. Not a penalty - a quality re-evaluation.

02 · Algorithmic spam
Sharp drop in update window

Sharp drop tied to a named update window. No Search Console notice issued.

03 · Manual action
Single-day cliff

Single-day cliff. Search Console notice issued. Reconsideration request required to recover.

Stylized illustration. Real-world drops blend characteristics of all three types. GuerrillaBuzz Research
Enforcement type Traffic shape Search Console notice? Recovery path Real-world example
Core / Helpful Content update Stair-step decline of 30-70% over 1-3 weeks of an update rollout No Improve content quality signals; wait for the next update cycle Decrypt's August 2024 -71% drop fits this shape
Algorithmic spam enforcement Steeper drop concentrated in days, tied to a confirmed spam update window No Fix the underlying spam pattern; wait for the next update cycle Sites hit during the August 2025 spam update (rollout completed Sept 22)
Manual action (sitewide) Single-day cliff, often outside any named update window Yes Fix the violation; submit a reconsideration request Forbes /advisor/'s November 2024 site reputation abuse manual action

Cointelegraph's curve has the visual fingerprint of the third type: a sharp, sitewide, single-month cliff (October to November 2025, -96%) outside any named Google update window. The August 2025 spam update completed September 22, well before the drop. The June 2025 core update completed July 17. Neither lines up with the timing.

That doesn't prove a manual action. The shape is also consistent with sitewide algorithmic spam enforcement that wasn't tied to a publicly-named update; Google quietly tightens spam systems continuously, and not every adjustment gets announced. But the cliff-shape rules out the gradual "stair-step" decline of a core or Helpful Content update. Whatever caused this wasn't a quality re-evaluation.

What "site reputation abuse" sits inside. The site reputation abuse policy (introduced March 2024, enforcement starting May 2024) is enforced through both manual actions and algorithmic systems. Forbes /advisor/'s November 2024 hit was a publicly-reported manual action; other reported enforcements are believed to be algorithmic. Either mechanism can produce the cliff shape Cointelegraph shows.

The Leading Hypothesis: /crypto-betting/#

What this analysis shows and does not show. Based on third-party Ahrefs data, public URL checks, and external SEO reporting. Google has not publicly confirmed any manual action; only Cointelegraph's Search Console would prove that. We have not contacted Cointelegraph for comment. The analysis does not prove a manual action, internal intent, or the ownership structure of /crypto-betting/. It shows a sharp Ahrefs-estimated US organic search collapse and a visible risk factor matching Google's site reputation abuse pattern. Total publication traffic is unaffected by this analysis (~865K monthly visits per Similarweb, March 2026).

Filtering Cointelegraph's October 2025 top pages by /crypto-betting/ in Ahrefs produced this:

URL DRIVING 61,148 MONTHLY VISITS IN OCTOBER 2025 https://cointelegraph.com/crypto-betting/nederland/casino-zonder-cruks/

"Casino zonder Cruks" is Dutch for "casino without CRUKS," the Netherlands' national gambling self-exclusion register. The page targeted users searching to gamble after self-excluding, from a crypto news domain. It wasn't one page; it was a programmatic subfolder spanning more than 15 country-specific gambling markets:

The /crypto-betting/ subfolder: site-reputation-abuse risk profile
Top 8 URLs of 414 in the subfolder, Ahrefs October 2025. Each row is a different country's gambling market.
Ahrefs site-explorer-top-pages, prefix mode, /crypto-betting/, October 2025 GuerrillaBuzz

What this is, in plain English

The pattern fits Google's site reputation abuse policy: a high-authority domain hosting unrelated pages that rank using the host's authority. The March 2024 policy targeted third-party content made primarily for ranking; later clarifications extended it to white-label and licensing arrangements. External SEO reporting (Linkwatcher, TheHolyCoins) alleged third-party affiliate operation; Cointelegraph hasn't confirmed or denied. Reported enforcement under this policy has affected commerce subfolders on Forbes, USA Today, CNN, Fortune, LA Times, and SI-linked product content. Cointelegraph's current editorial policy (updated April 2026) now forbids gambling, betting, and iGaming; timing reads as remediation.

The full scale: 414 URLs, ~200K visits, 15+ country markets

The /casino-zonder-cruks/ page is the loudest example, not an outlier. Filtering Cointelegraph's full Ahrefs top-pages export by /crypto-betting/ returns 414 URLs collectively pulling roughly 200,000 monthly organic visits at the late-October 2025 peak - all of it on a domain whose journalism brand is "crypto news," not "gambling affiliate."

Where the 200K /crypto-betting/ visits came from
Subfolder traffic split by the destination market of each URL's top-ranking keyword. Ahrefs, October 2025 snapshot.
Source: Ahrefs top-pages export, cointelegraph.com /crypto-betting/ filter, pulled May 2 2026 GuerrillaBuzz Research

Below is the full Ahrefs export of every /crypto-betting/ URL captured at the late-October 2025 peak — sortable, scrollable, and grouped here so the scale is visible in one place rather than scattered across the article.

Full data table — all 415 /crypto-betting/ URLs
URL Top keyword Country Search volume Position Monthly visits
/crypto-betting/nederland/casino-zonder-cruks/ online casino zonder cruks w.store.micgadget.com Netherlands 85,000 2 68,539
/crypto-betting/ bitcoin sportsbooks United States 2,900 1 30,315
/crypto-betting/casinos/ bitcoin casino bonuses United States 1,300 1 10,151
/crypto-betting/casinos/decentralized/ decentralized casinos United States 600 1 8,295
/crypto-betting/casinos/lucky-block/ lucky block casino United States 1,200 5 7,338
/crypto-betting/real-money-casinos/malaysia/ online casino malaysia Malaysia 9,800 6 5,999
/crypto-betting/real-money-casinos/australia/instant-withdrawal/ australian online casino Australia 17,000 6 5,939
/crypto-betting/casinos/stake-alternatives/ stake casino Canada 60,000 8 5,045
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/crypto-betting/casinos/betnow/ betnow United States 51,000 2 2,668
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/crypto-betting/real-money-casinos/canada/1-dollar-deposit/ casino bonus deposit $1 and get $20 Canada 700 1 2,447
/crypto-betting/nederland/bookmakers-zonder-cruks/ bookmakers zonder cruks Netherlands 800 1 2,165
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The keyword targets for these URLs make the intent unambiguous. Among the queries the subfolder ranked for in October 2025:

  • "stake casino" - 60,000 monthly searches, Canada (Stake.com being one of the world\'s largest crypto-native gambling brands)
  • "betnow" - 51,000 monthly searches, US (a US sportsbook brand)
  • "kasyno na prawdziwe pieniadze" - 67,000 searches, Poland ("real-money casino")
  • "bitstarz casino" - 16,000 searches, US
  • "australian online casino" - 17,000 searches, Australia
  • "online casino malaysia" - 9,800 searches, Malaysia
  • "instant casino" - 14,000 searches, Sweden
  • "gokstop omzeilen" - 900 searches, Netherlands ("how to bypass the gambling self-exclusion")

None of these are crypto-news queries. They are localized real-money gambling queries - in 8+ languages - served from URL paths nested inside a 12-year-old crypto journalism domain. Per the Ahrefs Site Explorer chart for that filter, the subfolder grew from near-zero in mid-2025, peaked in late October at over 220K daily organic visits, then collapsed to effectively zero between November and January 2026 - the same window in which the rest of the domain crashed.

That timing is the part that matters: the subfolder did not get sandboxed in isolation. The penalty signal hit the host domain at the same instant the subfolder lost its rankings. That is what site reputation abuse enforcement looks like in the wild - the parent site eats the consequences of the parasite content it hosted. For a wider treatment, see our crypto SEO playbook.

The asymmetry: the entire /crypto-betting/ subfolder pulled roughly 200K monthly visits at peak across 414 URLs. The whole domain pulled 5M+. A ~4% traffic stream sat on top of the other 96%, and the 96% is what got hit.

The big stat: revenue math turned upside down

5,173,160 vs 25
The same domain, 10 months apart. The numbers don't need a chart.
Ahrefs site-explorer-metrics-history, mode=subdomains, pulled May 2 2026 GuerrillaBuzz

Category Context: This Is Not A Crypto Media-Wide Story#

Other crypto publications saw their own search-traffic shifts in 2024-2026, driven by their own factors (core updates, AI Overviews, news-query compression). Showing them alongside Cointelegraph isn't to lump them into the same story. It's to make the opposite point: Cointelegraph's drop is uniquely steep, and the comparison helps isolate what's different about it.

Crypto media survival, May 2024 to May 2026
Four crypto publications, May 2024 vs May 2026. Different decline shapes, different drivers. Cointelegraph is the outlier.
Ahrefs site-explorer-metrics-history, May 1 2024 vs May 1 2026, mode=subdomains GuerrillaBuzz

The Block declined about 15% over 24 months while the category contracted 38%. CoinDesk lost 59% (core update impact) and is rebuilding at 2.83M monthly. Decrypt lost 71% to the August 2024 core update and AI Overviews, still ranking for thousands of keywords. These declines have their own causes, unrelated to /crypto-betting/. The point of showing them: Cointelegraph's drop is several orders of magnitude steeper than anything else in the category, which is what makes it worth investigating.

Crypto News Market Share: Before vs After#

14 crypto news publications, Ahrefs data. Category total May 2024: 14.07M monthly US organic. May 2026: 8.76M (-38%). The share redistribution inside that contraction:

Crypto news market heatmap: TradingView style
Tile size = traffic share. Tile color = % change red/green. Same 14 publications, May 2024 vs May 2026.
MAY 2024 · TOTAL 14.07M CoinDesk + Cointelegraph = 75% of category
MAY 2026 · TOTAL 8.76M · -38% Cointelegraph near-zero in this dataset. Market redistributed.
+1000% or more +200 to +1000% +75 to +200% 0 to +75% 0 to -50% -50 to -75% -75 to -100% Near-zero
Squarified treemap. Ahrefs site-explorer-metrics, May 1 2024 vs May 1 2026, US, mode=subdomains GuerrillaBuzz

In May 2024, CoinDesk and Cointelegraph carried 75% of category organic traffic. By May 2026, Cointelegraph is near-zero in this dataset, CoinDesk shrank by half, and a fragmented field of mid-tier publications absorbed the share that didn't go to AI Overviews and exchange pages.

Market share by precise percentage

Crypto news market share: 14 publications, before vs after
Total category traffic, May 2024 vs May 2026. CoinDesk lost dominance, BeInCrypto and Coinpedia surged, Cointelegraph vanished.
Ahrefs site-explorer-metrics, May 1 2024 vs May 1 2026, mode=subdomains across 14 crypto news domains GuerrillaBuzz

Winners and losers, ranked by absolute change

Winners and losers in the Cointelegraph void
14 crypto news publications, traffic change in absolute monthly visits. Winners gained 1.6M+ combined.
Ahrefs site-explorer-metrics, May 1 2024 vs May 1 2026, mode=subdomains, US GuerrillaBuzz

The winners weren't the prestige publications. CoinDesk and Decrypt declined; gainers were Coinpedia, BeInCrypto, AMBCrypto, Bitcoin.com, and Cryptopolitan, mid-tier publications that invested in price-prediction velocity content. Absolute decline (-7.73M) is roughly 3x larger than absolute gains (+2.61M); the rest likely went to AI Overviews or exchange/data sites. Cryptopolitan grew 28x from a low base.

Category-by-category: who lost what, who took it

Crypto news heatmap: ranking visibility by query category
8 publications, 7 query types, before vs after. Peach means ranking top-3. Cream means absent. Green flags new category ownership.
Composite ranking visibility from Ahrefs SERP data, May 2024 vs May 2026, US, top-3 organic positions GuerrillaBuzz

Where the 5M Visits Went#

The search demand didn't vanish; it shifted. AI Overviews answer the query inline. Exchange /price/ pages absorb what's left: Coinbase's /price/ subfolder pulls 1.2M monthly visits in May 2026 (Ahrefs). Inference from SERP layout plus competitor data, not tracked re-routing.

Keyword Volume / mo Where it goes now
xrp price prediction 160,000 AI Overview + Coinbase /price/, Binance Academy
solana price prediction 42,000 AI Overview + CoinGecko, Coinbase /price/
ethereum price prediction 38,000 AI Overview + exchange /price/ pages
bitcoin price prediction 24,000 News carousel (Reuters, Bloomberg) + exchanges
The crypto news landscape: before vs after
Same 7 publications. May 2024 vs May 2026 monthly organic. Cointelegraph moved from top-tier visibility to near-zero within this comparison. AI and exchange pages absorbed most of the rest.
Ahrefs site-explorer-metrics, May 1 2024 vs May 1 2026, mode=subdomains. Coinbase /price/ via prefix mode. GuerrillaBuzz
The structural shift: "bitcoin price prediction" still does 24K monthly searches. But click-through to third-party publications has collapsed: Google answers in-page, exchange domains absorb the remaining clicks, editorial publications get the leftovers.

This Has Happened Before. Some Recovered. Most Didn't.#

Reported site reputation abuse enforcement since May 2024 has affected commerce content on Forbes, CNN, USA Today, Fortune, LA Times, and Sports Illustrated-linked properties.

FORBES ADVISOR
Manual action Nov 2024.

Manual action on /advisor/ for site reputation abuse. The folder was largely depreferenced; affiliate content reportedly reorganized elsewhere. Recovery has been limited.

SPORTS ILLUSTRATED
Hit in the 2024 enforcement wave.

Product reviews tied to the SI brand reported to use undisclosed AI generation. Parent ownership has since changed; trust-signal rebuilding is ongoing.

SMALLER PUBLISHERS
Mixed outcomes after Helpful Content.

Sites caught by 2023-2024 helpful content updates split: fast cleanup plus editorial rebuild recovered partial traffic. Doubling down on AI content stayed depressed.

Pattern from 18 months of enforcement: fast, transparent cleanup correlates with partial recovery. Doing nothing or repeating the same content correlates with sustained loss.

Can Cointelegraph Recover Its Organic Standing?#

The recovery path is known and difficult:

The recovery path vs the death spiral
Two roads from a sitewide penalty. Most publishers take the bottom one.
Pattern observed across 18 months of site reputation abuse enforcement, 2024-2026 GuerrillaBuzz

The recovery path: delete the unrelated content (already done, 410 Gone), audit the rest against Google's site reputation abuse and helpful content guidelines, document cleanup transparently, file a reconsideration if a manual action exists, wait through 2-4 algorithm cycles. 12-18 months minimum. Most publishers struggle to fund this because it requires sustained editorial and technical work exactly when search-driven revenue is weakest.

For Cointelegraph, direct, branded, and newsletter audiences likely held up better than organic search; the brand is well-known and the site continued publishing. But the share of revenue tied to organic referrals would have taken a hit, and that's what funds recovery.

The Bigger Picture#

What happened to Cointelegraph's organic search channel is the most extreme version of a category-wide compression that's been building for two years. The publication isn't disappearing; per Similarweb, hundreds of thousands still arrive monthly via direct, social, and newsletter channels. What changed is one funnel. AI Overviews compress informational queries, exchange /price/ pages absorb transactional ones, wire-service press releases stopped working in 2023, KOL deals decay in 60 days. The 2021 crypto PR playbook is structurally compromised in 2026.

Projects that emerge with durable visibility built structural assets nobody else owns: Wikipedia entries that meet notability, /price/ pages on owned domains, Reddit category presence, tier-1 mainstream relationships, AI citation footprint. A Cointelegraph placement currently serves a different function than in 2024 (closer to brand recognition with crypto-native readers than search-driven discovery); the allocation question is what mix you actually need. The publication's editorial policy (updated April 2026) now forbids gambling, betting, and iGaming, which reads as remediation. Whether that recovers the domain's Google-organic standing is the open question.

Methodology and disclaimers
Google organic search figures from Ahrefs site-explorer-metrics and site-explorer-metrics-history (May 2 2026, mode=subdomains, US filter unless noted). URL-level data from site-explorer-top-pages, prefix mode, October 1 2025 snapshot. The 99.9995% figure: peak (5,173,160 in July 2025) to most recent estimate (25 in May 2026), Ahrefs-estimated US organic search only. Total cross-channel traffic was approximately 865K monthly per Similarweb in March 2026; this article is about the organic search channel, not overall publication health. Comparison figures pulled identically. Characterization of /crypto-betting/ as fitting Google's site reputation abuse policy is interpretation, not a Google statement. Direct URL checks May 2 2026 confirmed key /crypto-betting/ pages return HTTP 410 Gone. We have not contacted Cointelegraph. External reporting: Linkwatcher, TheHolyCoins, crypto.news, ainvest.com, Coinbound. Google has not publicly confirmed any manual action. Treat the site-reputation-abuse framing as a strongly supported hypothesis. Not investment, legal, or regulatory advice.

About the author

Yuval Halevi
WRITTEN BY
Yuval Halevi
Co-founder, GuerrillaBuzz - Three crypto cycles, hundreds of clients

I run GuerrillaBuzz, a crypto PR, marketing, and SEO agency operating since 2017. We work with L1/L2 foundations, exchanges, DeFi protocols, and infrastructure projects on tier-1 PR, structural SEO, AI search (GEO), Reddit, and Wikipedia. Our published Coinbase, Binance, and Starknet teardowns are widely cited across the industry.

Last updated: May 2026

FAQs#

The Collapse
Q01How much traffic did Cointelegraph actually lose?

Per Ahrefs organic-search estimates:

  • Peak: 5,173,160 monthly visitors in July 2025.
  • May 2026: 25 monthly visitors - a 99.9995% decline.
  • Tracked keywords: dropped from 567,000 to 1,037.

This is organic search only. Direct, social, and newsletter traffic held up far better - see our breakdown of what actually happened and the crypto SEO fundamentals that determine recovery odds.

Q02When did the Cointelegraph traffic collapse happen?
  • October to November 2025: 2.15M to 77K monthly visits - a 96% drop in 30 days.
  • Pattern: consistent with a manual action or sitewide spam-policy enforcement, not a slow algorithmic decay.
  • Status: Google has not publicly confirmed the cause.

For context on how Google's enforcement timelines usually unfold, see our crypto SEO checklist.

Q03What was the Cointelegraph /crypto-betting/ subfolder?

A subfolder on cointelegraph.com that targeted gambling keywords across eight countries. Highlights:

  • Top page targeted Dutch users searching to bypass the gambling self-exclusion register (CRUKS).
  • Pulled around 61,000 monthly visits at peak.
  • Editorially unrelated to crypto news - the classic "site reputation abuse" pattern.

This is the same pattern we cover in our crypto off-page SEO guide when warning publishers about parasite-SEO partnerships.

Cause & Enforcement
Q04Was the Cointelegraph traffic drop caused by Google site reputation abuse enforcement?

It strongly resembles it, though Google has not confirmed publicly.

  • Policy launched: March 2024.
  • Enforcement began: May 2024.
  • Other reported targets: commerce content on Forbes, CNN, USA Today, and Sports Illustrated-linked properties.
  • Direct confirmation would require Search Console access from Cointelegraph.

If you run a media property, our crypto SEO strategy piece covers how to audit subfolder partnerships before they become liabilities.

Q05Did other crypto publications lose traffic alongside Cointelegraph?

Yes - but each story is independent of Cointelegraph's:

  • CoinDesk: -59%, attributed to a Google core update.
  • Decrypt: -71%, largely AI Overviews compression.
  • The Block: -15% while the category contracted ~38%.
  • Cointelegraph: the only one that went near-zero, and the only one running a /crypto-betting/ subfolder.

Organic search only - total cross-channel traffic for these publications held up better. See our AI search optimization for web3 guide for the AI Overviews angle.

Q06Did the collapse hit Cointelegraph language subdomains (br, jp, es) too?

Yes. br.cointelegraph.com, jp.cointelegraph.com, and es.cointelegraph.com all dropped sharply at the same time.

  • All-subdomain impact is consistent with a domain-wide trust signal collapse.
  • It is inconsistent with a narrow URL-pattern filter.
  • That is the strongest single signal for sitewide enforcement vs. an algorithmic shift.

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