How long until we rank?

It depends on query difficulty — and we plan for both timelines in parallel. Long-tail and comparison pages typically move into page one in 4–8 weeks. Mid-difficulty buyer queries land between months 2 and 4. Competitive head terms ("best [category]") realistically take 4–9 months. We mix quick wins with long-game targets so you see traction while authority compounds.

Will Google penalize us for crypto content?

Not for being crypto — only for being thin. Google's 'crypto spam' filter is really a thin-content and AI-spun-content filter. Substantive research, real authors, and original data rank cleanly. Risky tactics (PBN networks, doorway pages, mass AI content) are what get punished. Everything we ship is white-hat and audit-ready — no surprises in the next core update.

Do you build backlinks?

Yes — but only earned, white-hat placements. Tier-1 / tier-2 PR coverage that naturally links back. Original research and data studies that get cited by media and analysts. Partner integrations and developer-community contributions. No PBNs, no link farms, no anything you'd be embarrassed to show your auditor.

Can you fix existing site issues?

Yes — and that's usually the highest-leverage work in month one. Technical audit: indexing, crawl, schema, Core Web Vitals. Information architecture and internal-linking cleanup. On-page rewrites for existing pages worth saving. Disavow / cleanup for any prior risky link work. We'd rather make existing pages rank than ship new ones onto a broken foundation.

What about AI search? ChatGPT, Perplexity?

Covered — and tightly integrated with the SEO work. Same content assets get layered with AI-search optimisation (schema, fact density, citations). Single content engine, dual visibility on Google and the answer engines. Reporting includes both Google rankings and AI-citation tracking. You don't pick one battle — you compound traffic across both surfaces.

Get my free audit

Blockchain SEO

Rank #1 for the queries
that actually buy.

Crypto buyers Google before they buy. If you're invisible for 'best [your category]', you don't exist. We change that.

Get my free audit See SEO case studies

Organic Sessions

84k

↑ +196%

Citation Share

52%

↑ +18 pts

Top Keywords

best L2 for…
how to launch…
liquid staking

and 80+ ranking

Web3 Native Experts

Deep blockchain expertise with a global media & community network.

Data-led Strategy

Insight driven campaigns that deliver measurable, attributable impact.

Authority Building

Position your brand as a trusted voice across crypto and Web3.

Full Funnel Focus

From awareness to adoption — we drive real, compounding growth.

Trusted by leading Web3 brands & publications

The pain

Where crypto SEO breaks

Generic agencies that don't get crypto

They optimize for vanity volume — not the queries with actual buying intent in Web3.

Spammy backlinks that get you penalized

Most 'crypto SEO' is PBN networks. One Google update and your rankings vanish.

Content that no degen would read

AI-spun fluff that ranks for nothing and converts no one.

Six-month roadmaps with zero milestones

You can't tell if it's working or not until the contract ends.

The dream

What it looks like when SEO works

You own 'best [your category]'

When someone Googles your space, you're the first three results — organically.

Compounding traffic, no ad spend

Pages that rank keep ranking. The asset grows whether you spend or not.

Content devs and founders share

Technical depth that earns backlinks naturally because it's the best on the web.

Monthly reports with real numbers

Rankings, traffic, signups, attributed revenue — not 'impressions'.

What's included

Full-funnel crypto SEO — technical, content, and authority.

Crypto-specific keyword research

We map every query your buyers actually search — not what generic tools suggest.

Technical SEO audit

Core Web Vitals, indexing, schema, internal linking — fixed and monitored.

Content strategy & production

Pillar pages, comparison guides, technical deep-dives — written by people who hold the assets.

White-hat link building

Real placements on crypto media, partner sites, and developer communities.

Programmatic SEO

Long-tail page templates that scale to hundreds of indexed pages without spam.

Monthly reporting

Rankings, traffic, conversions — and what we're shipping next month.

Why this page exists

The query patterns crypto buyers actually search

Real search behaviour we've optimised for. We'll pull live volumes for your specific category in the audit — no inflated numbers in marketing copy.

Query pattern

Buyer intent

Funnel stage

best [L1 / L2 / chain] for [use case]

Comparison shopping

High intent — buyer

how to launch a token / DAO / DEX

Founder pre-purchase research

Top funnel — future client

best crypto [PR / SEO / marketing] agency

Active vendor evaluation

Bottom funnel — buyer

[your protocol] vs [competitor]

Final-stage decision

Decision — converts

what is [liquid staking / restaking / RWA]

Category education

Top funnel — capture early

[your token] review / scam / legit

Trust check before deposit

Brand SERP — must own

About GuerrillaBuzz

How to Launch Your Crypto PR
Campaign in 4 simple steps

01

Book a Free Consultation Call

Ensure your name is seen positively, time and time again.
02

Kick Off Collaboration

Easily bring our expert team on board. We function as your dedicated in-house PR team, enhancing your marketing efforts and ensuring smooth integration.
03

From Strategy to Execution

We craft a comprehensive, audience-focused plan that encompasses PR, marketing, and SEO. Our holistic approach ensures your campaign supports all your marketing needs and executes flawlessly.
04

Become a Market Leader

Elevate your brand. With consistent, strategic PR efforts, you'll achieve continuous results, maintaining a strong presence and leading the market.

Feedback

Why Our Clients Trust Us

We've partnered with more than 30 different blockchain companies, and played a key role in helping them raise more than $300 million in funding.

Nate Hindman

Bancor VP of Growth

"Through the ongoing efforts and work delivered by GuerrillaBuzz, we have effectively communicated our vision and goals to a wider audience, secured placements in top-tier publications, and engaged with key influencers in our field."

Toya Zhang

Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

Andrew Weiner

VP Marketing MEXC Global

"We are thrilled with the results achieved through our ongoing engagement with GuerrillaBuzz. Their data-driven approach, innovative strategies, and deep understanding of the cryptocurrency landscape have been instrumental."

Bobby Ong

Co-founder of CoinGecko

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

Jonathon Liu

Marketing Manager of ShareRing

"GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication contributed to a wonderful working relationship."

Humayun Sheikh

CEO & Founder Fetch.ai

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

Justin Giudici

CEO of Telos

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

Nate Hindman

Bancor VP of Growth

Toya Zhang

Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

Andrew Weiner

VP Marketing MEXC Global

Bobby Ong

Co-founder of CoinGecko

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

Jonathon Liu

Marketing Manager of ShareRing

Humayun Sheikh

CEO & Founder Fetch.ai

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

Justin Giudici

CEO of Telos

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

Best Services

Benefits of Using
GuerrillaBuzz for Crypto PR

Avoid Expensive Mistakes

Since 2017, we've crafted proven strategies to help you succeed in the crypto market, navigating pitfalls and seizing opportunities.

Strategic Connections

Leverage our network of news sites, exchanges, journalists, and influencers to amplify your message and boost your visibility and credibility.

Established Presence

Our long-standing presence in the crypto industry underscores our reliability and expertise, adding crucial authority to your brand's reputation.

Top-Quality Content

We create impactful, informative content that drives traffic and establishes your authority. Our tailored messaging resonates with your target audience, building a strong community around your brand.

Comprehensive Campaign Management

We handle every aspect of your PR campaign from planning to execution, ensuring smooth communication and making data-driven adjustments for maximum ROI.

Innovative PR Techniques

Stay ahead with cutting-edge PR approaches. Our creative storytelling captures attention and sets your brand apart in a crowded market.

FAQ

Questions, answered.

It depends on query difficulty — and we plan for both timelines in parallel.

Long-tail and comparison pages typically move into page one in 4–8 weeks.
Mid-difficulty buyer queries land between months 2 and 4.
Competitive head terms ("best [category]") realistically take 4–9 months.

We mix quick wins with long-game targets so you see traction while authority compounds.

Not for being crypto — only for being thin.

Google's 'crypto spam' filter is really a thin-content and AI-spun-content filter.
Substantive research, real authors, and original data rank cleanly.
Risky tactics (PBN networks, doorway pages, mass AI content) are what get punished.

Everything we ship is white-hat and audit-ready — no surprises in the next core update.

Yes — but only earned, white-hat placements.

Tier-1 / tier-2 PR coverage that naturally links back.
Original research and data studies that get cited by media and analysts.
Partner integrations and developer-community contributions.

No PBNs, no link farms, no anything you'd be embarrassed to show your auditor.

Yes — and that's usually the highest-leverage work in month one.

Technical audit: indexing, crawl, schema, Core Web Vitals.
Information architecture and internal-linking cleanup.
On-page rewrites for existing pages worth saving.
Disavow / cleanup for any prior risky link work.

We'd rather make existing pages rank than ship new ones onto a broken foundation.

Covered — and tightly integrated with the SEO work.

Same content assets get layered with AI-search optimisation (schema, fact density, citations).
Single content engine, dual visibility on Google and the answer engines.
Reporting includes both Google rankings and AI-citation tracking.

You don't pick one battle — you compound traffic across both surfaces.

Want to know where you stand?

Get a free SEO audit for your project.

We'll pull your current rankings, identify the queries you should own, and send back a 90-day plan to get you there.