Do you guarantee Cointelegraph or Decrypt placements?

No reputable PR firm can guarantee a specific outlet. Guaranteed-outlet "PR" is almost always a paid puff post in disguise. We commit to a defined number of pitched stories per month. We commit to a placement target across our tier-1 / tier-2 outlet list. Full transparency on what landed, what didn't, and why. Anyone promising a specific masthead is selling sponsored content. We sell earned media.

How long until we see coverage?

First placements typically land in weeks 3–6. Weeks 1–2: angle development, milestone mapping, journalist research. Weeks 3–6: first pitches go out, first placements typically land. Month 2 onward: cadence builds and coverage compounds month-over-month. We won't pitch a weak story to hit a deadline — that's how relationships die.

Is this paid placements or earned media?

Earned media by default. Paid is flagged when it's the right tool. Day-to-day work is earning coverage by pitching real journalists with real angles. Where a sponsored post genuinely helps (specific launch, exchange tie-in), we flag it. You always decide before any sponsored spend. Cleanly separated, clearly disclosed — never blurred into the retainer.

What if we get hacked or hit by FUD?

Crisis PR is included — and it's where many engagements pay for themselves. Rapid situation assessment and stakeholder mapping (users, exchanges, partners, regulators). Drafting and sequencing of statements across blog, X, Discord/TG, and outlets. Direct outreach to journalists already covering the story. Post-crisis narrative recovery and reporting. We've handled exploits, delistings, founder controversies, and regulatory inquiries. Speed + message discipline is the whole game.

Do you write the content or do we?

We write — you approve. Pitches, bylines, press releases, and quotes drafted in your founder's voice. Founder review on everything before it leaves our inbox. Your team's bandwidth stays on product, not press releases. You stay in control of the message; we handle the labour to get it heard.

Get my media plan

Web3 PR

Crypto PR that
actually moves markets.

Tier-1 placements in the outlets that crypto buyers, devs, and VCs actually read. No spray-and-pray. No paid-puff posing as journalism.

Get my media plan See client coverage

Media Placements

124

↑ +182%

Share of Voice

46%

↑ +14 pts

Top Publications

CoinDesk
Decrypt
Cointelegraph

and 150+ more

Web3 Native Experts

Deep blockchain expertise with a global media & community network.

Data-led Strategy

Insight driven campaigns that deliver measurable, attributable impact.

Authority Building

Position your brand as a trusted voice across crypto and Web3.

Full Funnel Focus

From awareness to adoption — we drive real, compounding growth.

Trusted by leading Web3 brands & publications

The pain

Why most crypto PR fails

$20k for a press release that 12 people read

Vanity placements on no-traffic outlets dressed up to look like wins.

Coverage that doesn't convert

A logo on Cointelegraph means nothing if the article reads like a brochure.

Agencies that ghost after the deposit

No reporting, no follow-up pitches, no campaign — just one piece and silence.

Coverage during pump, silence during launch

Most PR firms can't get journalists to care about a project that hasn't 100x'd yet.

The dream

What real PR looks like

Your name in tier-1 outlets, monthly

Cointelegraph, Decrypt, The Block, CoinDesk — the publications that move sentiment.

Stories journalists actually want to write

We pitch angles that fit the news cycle, not press releases nobody opens.

Coverage tied to milestones that matter

Token launches, partnerships, audits, mainnet — timed to compound.

Founder thought leadership

Bylines and quotes that build long-term authority, not one-off hits.

What's included

A full crypto PR program — strategy, placements, and reporting.

Media strategy & narrative

We define the story, the angles, and the publications worth chasing for your stage.

Tier-1 placements

Real journalist relationships built since 2017 — not contributor accounts.

Founder bylines

Long-form thought pieces ghostwritten with your founder's voice.

Crisis & reactive PR

Hack, exploit, FUD? We've handled it. Calm, fast, on-message.

Press kits & embargoes

Coordinated launches across 8–15 outlets the day you go live.

Monthly reporting

Coverage, share of voice, sentiment, referral traffic — in one dashboard.

Why this page exists

The outlets we place in

Real placements from real campaigns. Not contributor posts.

Tier 1 — Industry pillars

Cointelegraph
Decrypt
The Block
CoinDesk
Blockworks
Bankless

Tier 2 — High-intent verticals

BeInCrypto
Crypto Briefing
U.Today
CryptoSlate
Coinspeaker
AMBCrypto

Tier 3 — Discovery & data

CoinMarketCap
CoinGecko
Etherscan
DappRadar
Messari Hub
Crypto.news

About GuerrillaBuzz

How to Launch Your Crypto PR
Campaign in 4 simple steps

01

Book a Free Consultation Call

Ensure your name is seen positively, time and time again.
02

Kick Off Collaboration

Easily bring our expert team on board. We function as your dedicated in-house PR team, enhancing your marketing efforts and ensuring smooth integration.
03

From Strategy to Execution

We craft a comprehensive, audience-focused plan that encompasses PR, marketing, and SEO. Our holistic approach ensures your campaign supports all your marketing needs and executes flawlessly.
04

Become a Market Leader

Elevate your brand. With consistent, strategic PR efforts, you'll achieve continuous results, maintaining a strong presence and leading the market.

Feedback

Why Our Clients Trust Us

We've partnered with more than 30 different blockchain companies, and played a key role in helping them raise more than $300 million in funding.

Nate Hindman

Bancor VP of Growth

"Through the ongoing efforts and work delivered by GuerrillaBuzz, we have effectively communicated our vision and goals to a wider audience, secured placements in top-tier publications, and engaged with key influencers in our field."

Toya Zhang

Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

Andrew Weiner

VP Marketing MEXC Global

"We are thrilled with the results achieved through our ongoing engagement with GuerrillaBuzz. Their data-driven approach, innovative strategies, and deep understanding of the cryptocurrency landscape have been instrumental."

Bobby Ong

Co-founder of CoinGecko

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

Jonathon Liu

Marketing Manager of ShareRing

"GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication contributed to a wonderful working relationship."

Humayun Sheikh

CEO & Founder Fetch.ai

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

Justin Giudici

CEO of Telos

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

Nate Hindman

Bancor VP of Growth

Toya Zhang

Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

Andrew Weiner

VP Marketing MEXC Global

Bobby Ong

Co-founder of CoinGecko

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

Jonathon Liu

Marketing Manager of ShareRing

Humayun Sheikh

CEO & Founder Fetch.ai

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

Justin Giudici

CEO of Telos

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

Best Services

Benefits of Using
GuerrillaBuzz for Crypto PR

Avoid Expensive Mistakes

Since 2017, we've crafted proven strategies to help you succeed in the crypto market, navigating pitfalls and seizing opportunities.

Strategic Connections

Leverage our network of news sites, exchanges, journalists, and influencers to amplify your message and boost your visibility and credibility.

Established Presence

Our long-standing presence in the crypto industry underscores our reliability and expertise, adding crucial authority to your brand's reputation.

Top-Quality Content

We create impactful, informative content that drives traffic and establishes your authority. Our tailored messaging resonates with your target audience, building a strong community around your brand.

Comprehensive Campaign Management

We handle every aspect of your PR campaign from planning to execution, ensuring smooth communication and making data-driven adjustments for maximum ROI.

Innovative PR Techniques

Stay ahead with cutting-edge PR approaches. Our creative storytelling captures attention and sets your brand apart in a crowded market.

FAQ

Questions, answered.

No reputable PR firm can guarantee a specific outlet.

Guaranteed-outlet "PR" is almost always a paid puff post in disguise.
We commit to a defined number of pitched stories per month.
We commit to a placement target across our tier-1 / tier-2 outlet list.
Full transparency on what landed, what didn't, and why.

Anyone promising a specific masthead is selling sponsored content. We sell earned media.

First placements typically land in weeks 3–6.

Weeks 1–2: angle development, milestone mapping, journalist research.
Weeks 3–6: first pitches go out, first placements typically land.
Month 2 onward: cadence builds and coverage compounds month-over-month.

We won't pitch a weak story to hit a deadline — that's how relationships die.

Earned media by default. Paid is flagged when it's the right tool.

Day-to-day work is earning coverage by pitching real journalists with real angles.
Where a sponsored post genuinely helps (specific launch, exchange tie-in), we flag it.
You always decide before any sponsored spend.

Cleanly separated, clearly disclosed — never blurred into the retainer.

Crisis PR is included — and it's where many engagements pay for themselves.

Rapid situation assessment and stakeholder mapping (users, exchanges, partners, regulators).
Drafting and sequencing of statements across blog, X, Discord/TG, and outlets.
Direct outreach to journalists already covering the story.
Post-crisis narrative recovery and reporting.

We've handled exploits, delistings, founder controversies, and regulatory inquiries. Speed + message discipline is the whole game.

We write — you approve.

Pitches, bylines, press releases, and quotes drafted in your founder's voice.
Founder review on everything before it leaves our inbox.
Your team's bandwidth stays on product, not press releases.

You stay in control of the message; we handle the labour to get it heard.

Ready for real coverage?

Get a free media plan for your project.

Tell us your stage and milestones — we'll send back a list of outlets we'd target, sample angles, and a 90-day pitching plan within 48 hours.