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In this article, we’ll be outlining everything there is to know about initial game offerings, demonstrating the best marketing practices and what you should know if you’re attempting to start a PR campaign in this industry.
We’ll be covering:
- What an IGO is
- Best practices for IGO Launches
- Benefits of hiring an IGO PR campaign team
What is an IGO?#
Over the history of blockchain projects, several different formats of fundraising have come out of the woodwork. What started with Initial Coin Offerings (ICOs) has now matured into an industry with seemingly boundless potential fundraising opportunities. Specifically for blockchain gaming projects, a specific format of fundraising known as Initial Game Offering (IGO) has recently come to light. IGOs are how a blockchain gaming project seeks to raise funds for the launch of its game. For investing in a game in its IGO stage, users will gain exclusive perks, like early access to the game, in-game assets, which can then be sold, or game-attached cryptocurrency. Another common offering that investors can expect within IGO projects is mystery boxes, with certain amounts of money donated to the project resulting in distinct reward sets for those investors. As with all blockchain funding opportunities, any capital that’s invested is locked into a liquidity pool for a certain amount of time, with those investors that keep their capital there for the longest time often seeing the biggest rewards. With the early access gaming opportunities, enthusiasts of gaming and cryptocurrency seem to really connect with this format of fundraiser - gaining both an investment opportunity as the game’s assets increase in price due to the game’s popularity rising, but also a new gaming adventure to embark on.Best Practises for IGO PR launches#
Launching an IGO PR campaign without any experience in blockchain marketing is much easier said than done. For those that are inexperienced in this field, we’ve collected some vital tips that will help you with the launch of your very first project. These tips allow you to start from scratch, helping you to identify your audience, cultivate a community, and maintain their active engagement in the project. Within your IGO PR campaign, you should endeavor to:- Know Your Community
- Build Your Community
- Utilize Paid and Free Strategies
Know Your Community for IGO PR
An important part of launching any PR campaign is knowing the industry that you’re getting involved with. This spans from knowing the type of communication that works well for a certain population, as well as the general demographic that makes up the segment you’re targeting. Luckily, in our modern-day, with the power of Google and market research on our side, it’s fairly easy to discover exactly what the community we’re engaging with looks like. For IGOs, you’re contending with two industries at once, with information from both helping you create a more complete user profile. Within IGO PR campaigns, you’re going to be dealing directly with the blockchain community, as well as the gaming community. Recent demographics of the blockchain gaming community reveal that the majority of people you’re going to be dealing with are young, aged between 25-34, and based in either Europe or Asia.
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Knowing a general user profile allows you to tailor your communication styles to that audience directly. Considering that personalization is a highly effective marketing strategy, with 88% of consumers wanting personalized communications, knowing who you’re targeting is vital.
Start with the demographics of the community you’re engaging with, and then work backward. This will help you build stronger strategies and more direct lines of communication with your audience.
Build Your Community for IGO PR
Any great PR project will have a strong foundation in the community that they’re targeting. Following on from knowing your community, you’re now able to actively seek to build out your community. The importance of having a community base cannot be overstated, with a following being an audience that you can directly market any project to when you launch. One of the first aspects of building a community you should engage with is ensuring that you have a range of social media channels constructed. These will be the majority of peoples’ first point of contact with your brand, meaning they’re of vital importance. Remember to actively tailor to the communities to which you’re serving. For gamers, the most popular social media platforms are Discord, Reddit, and Twitter, making these three channels that you absolutely must construct.
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By constructing these platforms and having an active presence, you’re able to rapidly talk to your audience, give them information, and establish a connection. Social media is vital for a good public relations strategy, and will help you spread information about your IGO launches once they’re ready to go.
The more eyes that you can get on your campaign, the better!
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