Metaverse PR: Get Coverage for Your Blockchain Project

One of the largest technological advancements in recent years has been the introduction of and the widespread popularization of the metaverse. Following the widespread induction of NFTs (Non-Fungible Tokens) into the mainstream, the metaverse is now taking its position as the most talked-about aspect of modern blockchain technology. If you’re launching a metaverse project or simply want to know more about how to use the metaverse, then these metaverse PR tips will point you in the right direction. This article will cover absolutely everything you need to know about metaverse PR, demonstrating what it is, how it works, and how you can take advantage of this advanced digital space. We’ll be covering:

What metaverse PR is
What forms of virtual metaverse PR there are
How you can use metaverse PR to bring exposure to your blockchain project
The three best tips for success in metaverse public relations

Let’s get right into it.

What is Metaverse PR?#

The metaverse is a digital space that’s brought to life with the power of virtual reality. While this technology has existed for years, the metaverse is about using this space as an integrated network of different 3D virtual worlds. This means that people can access this space, be it through VR or not, and then move around as if it were the real world. With this creation, brands and businesses are beginning to create their own virtual presence within this space, with industries like real estate currently selling off parts of the metaverse to companies. In fact, the real estate-based sales within the metaverse have already topped $500 million, demonstrating the extent to which this is already sweeping the world. Metaverse PR is about advertising in this virtual space, using it as a platform to further gather visibility for a blockchain project. The reason that metaverse PR is so successful for blockchain PR projects is that everyone actively using the metaverse is highly likely to have a thorough understanding of how blockchain works and the core ideas behind it. When advertising on common social sites like Twitter, while there are blockchain communities that you can tap into, then vast majority of people won’t know or care about a blockchain project. On the contrary, the metaverse is something founded with blockchain at its heart, with the ready application of NFTs, cryptocurrency, and other blockchain-based digital systems commonly active in this virtual space. With those using the metaverse already being a digital native when it comes to the blockchain, it’s no wonder that this is one of the very best places to advertise your project. That’s why metaverse PR is so effective for blockchain projects, currently being an understated and underused format of engineering massive blockchain marketing campaigns.

What Forms of Virtual Metaverse PR Are there?#

In 2021, the total value of the metaverse was valued at around $210 billion USD, demonstrating that there is a huge amount of capital currently available within these systems. With this considered, you may be wondering how exactly PR can take place. Alongside buying virtual spaces and creating a store, there are a range of ways that blockchain projects can undertake metaverse PR. The two most common ways of conducting metaverse PR at this current stage are:

Virtual Brand Partnerships
Virtual Product Placement
Advertising within the Metaverse

Let’s break these down further.

Virtual Brand Partnerships

One of the most effective ways of bringing exposure to your crypto PR project has always been to offer partnerships to influencers and other brands. These connections allow you to increase the scope of your PR project, pulling in more customers through the largest span of your campaign. This is no different when it comes to metaverse PR, with this being a leading strategy. Virtual brand partnerships are when your blockchain project offers a collaboration with other companies or simply with the metaverse itself. You can offer your customers certain benefits when they sign up to a virtual space, often coming in the form of NFTs. At their peak value, NFTs reached a total sales figure of over $12.6 billion in just one month. While this figure is currently lower, NFTs are still a valued commodity within the blockchain community. With this considered, the brand Clinique has gone all-in on metaverse PR, creating avatars, clothing, and makeup looks that their users can get access to through their metaverse portals. When someone signs up to the metaverse through Clinique, they can access a range of different NFTs, further boosting the likelihood that people will move into this virtual space through their brand. They’ve even recently released a metaverse diversity platform, which highlights the importance of creating a unified and diverse experience within this virtual world. Their metaverse PR campaign has had a lot of success, bringing in customers to the metaverse while getting their brand all over the internet in news coverage.

Campaign example for metaverse Source.

Virtual Product Placement

The second of the two metaverse PR formats that we’ll be discussing is by far the more popular of the two. While brand partnerships often focus on getting people into the metaverse, product placement focuses on those that are already actively using the metaverse.

Companies that are popular in Metaverse PR Source.

There are currently a range of different industries within the metaverse, ranging from game developers and social networks to live entertainment and software packages. With these in mind, there are a range of product placement opportunities. For example, by partnering with gaming networks, brands are able to bring elements of their blockchain project into a game or digital space. This was seen when Hasbro partnered with the gaming company Roblox, bringing their range of Nerf Guns into the metaverse for players to use. Even in the fashion industry, we’re now seeing brands turn to the metaverse as a wonderful space to exhibit their designs. The brand Balenciaga has launched a full range of metaverse clothing, bridging the gap between the physical and digital world by allowing people to buy their clothing as virtual NFTs. With this, people are able to wear branded clothing within the metaverse, giving that brand even further exposure as people see their clothes in this virtual space.

Fashion in the metaverse Source.

The crossover between fashion and the metaverse has been one of the most focused on elements of metaverse PR, with this being an easy application of both due to the vast availability of NFTs.

Advertising in the Metaverse

The global advertising industry is worth almost $600 billion USD, with this figure only set to grow in recent years. With this in mind, it’s no wonder that people are now speculating that advertising in the metaverse is set to be a phenomenon worth billions of dollars.

Source.

Just like with physical spaces, the metaverse is filled with locations that can be visited and are popular to see. With this in mind, it’s no surprise that these spaces can be filled with virtual advertisements, with these billboards relaying information directly to users. Whether it be putting banners around the stadium in a virtual game or filling a popular location with billboards of your brands, this is a strategy that’s working well for blockchain projects. To a large extent, this was also seen within Fortnite, where the gaming company has hosted virtual concerts which feature popular artists like Ariana Grande. This particular concert generated over 27 million unique players tuning in for the event.

Ariana Grande Fortnite concert Source.

This isn’t the only artist that’s used the metaverse to promote themselves, with Travis Scott earning 20 million USD in one concert from the huge amount of NFTs and merch that were sold during his Fortnite concert. During both of these concerts, advertisers had the opportunity to buy billboards and other promotional materials to distribute to millions of viewers. This is metaverse PR on the largest scale possible, but there are opportunities to do this in a range of different locations, using billboards, flyers, or posters that are distributed around the virtual cities. Acting as a prime location for advertising, this is perfect for metaverse PR.

How Can I Use Metaverse PR To Boost the Exposure of My Blockchain Project?#

Your blockchain project, whether it be an NFT collection, a DeFi application, a crypto project, or a DeFi exchange, is always going to be related to the metaverse. As a system that completely relies upon blockchain and has flourished because of the development of this technology, metaverse and blockchain have become directly intertwined. With this in mind, one of the very best ways to boost the exposure of your blockchain project is to turn to metaverse PR. Within this virtual world, the vast majority of people will already have experience with blockchain and understand how it works. With this out of the way, you can spend less of your campaign focusing on explaining how blockchain works, and more on demonstrating the value of your products.

Metaverse PR Total market value Source.

Depending on what you’re launching, you’ll most likely want to select a different set of metaverse PR tactics. Let’s quickly move through each of the following categories of metaverse PR to recommend what sort of blockchain project would most likely benefit from it.