Will you spam invites to grow the member count?

No — vanity growth is exactly the problem we're hired to fix. We optimise for daily actives, message quality, and retention. Member count is reported, never used as a primary KPI. Invite incentives, if used at all, are gated to filter bots and farmers. Real members compound. Bought members evaporate the day the incentive ends.

How many mods will we need?

Depends on community size and timezone coverage. Smaller, focused communities: a few trusted mods can cover the day. Mid-sized communities: a small team rotating across timezones for 24/7 coverage. Large or high-risk communities: layered mods + senior escalation + crisis on-call. Right-sizing matters more than raw headcount — we'll spec it during the audit.

Can you handle Telegram + Discord both?

Yes — and we usually recommend choosing a primary. Same principles, different tooling and culture. Splitting attention across two equal hubs usually weakens both. Audience type (devs, traders, builders) tells us which to lead with. One strong hub plus a synced satellite beats two half-alive servers every time.

What about Farcaster / Lens?

We operate there too, with a clear role for each surface. Onchain social complements Discord/TG — it doesn't replace them. Great for thought leadership, builder discovery, and retention loops. Less suited for support, ops, and high-volume real-time chat. Strategy is per-project — same principles, different mix.

How do you measure success?

Behavioural metrics, not popularity metrics. Daily active users and active-to-member ratio. Message-quality scoring and sentiment trend. Cohort retention, AMA attendance, builder contributions. Member count we report — but we don't let it drive decisions.

Get my community audit

Use Case

Build a community that doesn't die in the bear.

Anyone can buy 50k Discord members. Almost nobody can keep them engaged six months later. We focus on the second part.

Get my community audit See community case studies

Active Members

12.8k

↑ +34% MoM

30-Day Retention

73%

↑ +14 pts

Channel Health

Discord
Telegram
Mod team

ritualized weekly

The pain

The community problem in crypto

Vanity numbers, dead actives

50k members, 12 daily actives, every other message is a bot or scam DM.

Mods burned out and gone

Volunteer mod team quit, paid mods don't care, channels are unmoderated chaos.

AMAs nobody shows up to

You scheduled it, posted it, ran it. Eight people watched and three were the team.

Engagement only when token pumps

Green day = 200 messages/min. Red week = ghost town. No real culture, no real holders.

The dream

What a real community feels like

Daily actives that hold steady

Engagement uncoupled from price — community shows up because they want to, not because of green candles.

Members who defend you

When FUD hits, real users respond before mods do. That's a community, not an audience.

Builders contributing on top

Tooling, content, integrations coming from members — compounding value you didn't pay for.

Mod team that loves the project

Vetted, paid fairly, equipped with tools — running channels like the people who actually live there.

What's included

Community ops as a service — strategy and execution.

Discord & TG architecture

Channel structure, roles, onboarding flows, anti-spam — set up so the community can scale.

Mod ops

Vetted mod team, escalation paths, mod bot setup, weekly handoffs — 24/7 coverage.

Engagement programs

AMA cadence, builder bounties, content contests, role unlocks — designed for retention.

Anti-spam & anti-scam

Bot detection, scam DM kills, raid response — the table-stakes that most projects ignore.

Sentiment & health reporting

Real metrics — DAU, message quality, sentiment — not 'member count'.

Crisis playbook

Hack, exploit, FUD wave? Pre-built response templates and chain-of-command.

Why this page exists

Community health scorecard

What healthy looks like vs. what 90% of crypto projects actually have.

Criterion

Healthy

Broken

Daily active ratio

Consistent share of members active daily

Tiny fraction active — most accounts inert or bots

Message quality

Real questions, builder talk, peer-to-peer help

GM/GN spam, scam DMs, price talk only

Mod response time

Critical issues handled in minutes, 24/7

Mods asleep, scams stay live for hours

AMA attendance

Consistent turnout regardless of price action

Only fills on green days

Builder activity

Members shipping tools, content, integrations

Pure consumption — no contribution

Sentiment in red weeks

Members defend the project unprompted

Mass exodus, public FUD spreads unchallenged

About GuerrillaBuzz

How to Launch Your Crypto PR
Campaign in 4 simple steps

01

Book a Free Consultation Call

Ensure your name is seen positively, time and time again.
02

Kick Off Collaboration

Easily bring our expert team on board. We function as your dedicated in-house PR team, enhancing your marketing efforts and ensuring smooth integration.
03

From Strategy to Execution

We craft a comprehensive, audience-focused plan that encompasses PR, marketing, and SEO. Our holistic approach ensures your campaign supports all your marketing needs and executes flawlessly.
04

Become a Market Leader

Elevate your brand. With consistent, strategic PR efforts, you'll achieve continuous results, maintaining a strong presence and leading the market.

Feedback

Why Our Clients Trust Us

We've partnered with more than 30 different blockchain companies, and played a key role in helping them raise more than $300 million in funding.

Nate Hindman

Bancor VP of Growth

"Through the ongoing efforts and work delivered by GuerrillaBuzz, we have effectively communicated our vision and goals to a wider audience, secured placements in top-tier publications, and engaged with key influencers in our field."

Toya Zhang

Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

Andrew Weiner

VP Marketing MEXC Global

"We are thrilled with the results achieved through our ongoing engagement with GuerrillaBuzz. Their data-driven approach, innovative strategies, and deep understanding of the cryptocurrency landscape have been instrumental."

Bobby Ong

Co-founder of CoinGecko

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

Jonathon Liu

Marketing Manager of ShareRing

"GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication contributed to a wonderful working relationship."

Humayun Sheikh

CEO & Founder Fetch.ai

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

Justin Giudici

CEO of Telos

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

Nate Hindman

Bancor VP of Growth

Toya Zhang

Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

Andrew Weiner

VP Marketing MEXC Global

Bobby Ong

Co-founder of CoinGecko

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

Jonathon Liu

Marketing Manager of ShareRing

Humayun Sheikh

CEO & Founder Fetch.ai

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

Justin Giudici

CEO of Telos

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

Best Services

Benefits of Using
GuerrillaBuzz for Crypto PR

Avoid Expensive Mistakes

Since 2017, we've crafted proven strategies to help you succeed in the crypto market, navigating pitfalls and seizing opportunities.

Strategic Connections

Leverage our network of news sites, exchanges, journalists, and influencers to amplify your message and boost your visibility and credibility.

Established Presence

Our long-standing presence in the crypto industry underscores our reliability and expertise, adding crucial authority to your brand's reputation.

Top-Quality Content

We create impactful, informative content that drives traffic and establishes your authority. Our tailored messaging resonates with your target audience, building a strong community around your brand.

Comprehensive Campaign Management

We handle every aspect of your PR campaign from planning to execution, ensuring smooth communication and making data-driven adjustments for maximum ROI.

Innovative PR Techniques

Stay ahead with cutting-edge PR approaches. Our creative storytelling captures attention and sets your brand apart in a crowded market.

FAQ

Questions, answered.

No — vanity growth is exactly the problem we're hired to fix.

We optimise for daily actives, message quality, and retention.
Member count is reported, never used as a primary KPI.
Invite incentives, if used at all, are gated to filter bots and farmers.

Real members compound. Bought members evaporate the day the incentive ends.

Depends on community size and timezone coverage.

Smaller, focused communities: a few trusted mods can cover the day.
Mid-sized communities: a small team rotating across timezones for 24/7 coverage.
Large or high-risk communities: layered mods + senior escalation + crisis on-call.

Right-sizing matters more than raw headcount — we'll spec it during the audit.

Yes — and we usually recommend choosing a primary.

Same principles, different tooling and culture.
Splitting attention across two equal hubs usually weakens both.
Audience type (devs, traders, builders) tells us which to lead with.

One strong hub plus a synced satellite beats two half-alive servers every time.

We operate there too, with a clear role for each surface.

Onchain social complements Discord/TG — it doesn't replace them.
Great for thought leadership, builder discovery, and retention loops.
Less suited for support, ops, and high-volume real-time chat.

Strategy is per-project — same principles, different mix.

Behavioural metrics, not popularity metrics.

Daily active users and active-to-member ratio.
Message-quality scoring and sentiment trend.
Cohort retention, AMA attendance, builder contributions.

Member count we report — but we don't let it drive decisions.

Stop optimizing for vanity

Get a community health audit.

Send us a Discord/TG link. We'll send back a scorecard across 12 dimensions and the 5 highest-leverage fixes for your first 30 days.