We're 60 days from TGE. Is that enough time?

Yes — tight, but workable. 60 days is enough to land community, narrative, and listing PR cleanly. 45 days is the minimum we'll take on — below that, foundations get rushed. Under 45 days we may decline or scope a focused launch-week sprint instead. We'd rather decline a rushed engagement than charge you for a launch that underperforms.

Can you handle the listing PR with our exchange?

Yes — we've coordinated launches with most major CEXs and DEX aggregators. Direct working relationships with exchange marketing teams. Joint PR, joint social, and joint distribution planning. Coordinated narrative so the listing reads as a milestone, not just an announcement. Listings are louder when both sides ship together — we drive that coordination.

What if our token has a delayed launch?

Very common — and the work doesn't go to waste. Community, content, and PR built pre-TGE compound either way. Timelines are designed with flex points so a slip doesn't restart the plan. The launch-week sprint can be re-pointed at the new date with minimal rework. Delays happen. Plans should bend, not break.

Do you handle the airdrop mechanics?

Strategy and design — yes. On-chain implementation — coordinated. Eligibility design, anti-sybil, and incentive curves are part of strategy. Implementation runs with your engineering team or a recommended partner. Communications, claim UX, and post-claim retention are on us. We're a marketing agency that thinks like a growth engineer — not a smart-contract shop.

How is this different from a generic crypto agency?

Generic agencies sell hours. We sell launches. Dedicated launch playbook refined across 100+ TGEs. Crypto-native team that's held the assets and used the protocols. Defined deliverables and success metrics — not retainer-by-the-hour. Built for this specific moment in your project's life — not adapted from a SaaS template.

Plan my token launch

Use Case

Your TGE has one shot. Don't waste it.

Launch day is the easy part. Day 30 is what separates real projects from charts that go to zero. We've done this 100+ times.

Plan my token launch See past launches

TGE Day Mentions

1.2k

↑ 80+ outlets

Sentiment Score

82%

↑ +13 pts

Launch Channels

Tier-1 Press
Reddit AMAs
X / KOL

synced to TGE clock

The pain

Where most token launches die

All hype, zero infrastructure

Big launch day, no PR pipeline, no KOL queue, no quest engine — momentum dies in 72 hours.

CEX listing → instant dump

No coordinated narrative around the listing means farmers exit and price never recovers.

Community shows up, then leaves

Discord/TG hits 50k members on launch week, drops to 200 actives by month two.

Founder doing all the marketing

You're tweeting at 3am, pitching journalists, and writing copy — instead of building.

The dream

What a real TGE looks like

Day 1: trending across crypto

Coordinated PR, KOL push, AMA blitz and quest launch — all firing the same hour.

Day 30: still trending

Sustained narrative cycles, follow-up press, ecosystem partnerships, milestone announcements.

Holders that hold

Community designed for retention — not extractive farmers who dump on the open.

Founder back to building

You ship the product. We run the engine. Weekly standups, full transparency, zero hand-holding required.

What's included

End-to-end token launch marketing — pre, during, and post-TGE.

Launch narrative & positioning

The story that anchors every channel for 90+ days.

Coordinated PR push

Tier-1 placements timed to TGE, partnerships, and listing announcements.

KOL campaign management

Pre-vetted creators, performance contracts, on-chain attribution.

Community ops

Discord/TG seeding, mod ops, AMA cadence, retention design.

Quest & airdrop strategy

Sybil-resistant eligibility, vesting design, post-airdrop loops.

Exchange listing PR

Coverage and momentum coordinated with each CEX listing window.

Why this page exists

Our 90-day TGE playbook

What actually happens, week by week, when we run a launch.

T-90 to T-60

Foundation

→Define narrative & positioning
→Build press list, KOL list, partner list
→Stand up content engine + SEO base
→Begin community ops & seeding

T-60 to T-30

Momentum

→First PR placements & founder bylines
→KOL teaser campaign
→Quest engine live
→Waitlist / allocation campaign

T-30 to T-0

Pre-launch ramp

→Press embargoes set
→AMA tour across major venues
→Snapshot finalized
→Final partnership announcements

Day 0

TGE

→Coordinated PR drop across 10+ outlets
→KOL push within 2-hour window
→Community AMAs live
→Real-time crisis room standing

Day 1–30

Sustain

→Daily narrative cycles
→Follow-up coverage on price/TVL milestones
→First CEX listing PR
→Retention quests + community programs

Day 30–90

Compound

→Quarterly research drops
→Ecosystem partnership campaigns
→Continued tier-1 PR cadence
→Full content engine running

About GuerrillaBuzz

How to Launch Your Crypto PR
Campaign in 4 simple steps

01

Book a Free Consultation Call

Ensure your name is seen positively, time and time again.
02

Kick Off Collaboration

Easily bring our expert team on board. We function as your dedicated in-house PR team, enhancing your marketing efforts and ensuring smooth integration.
03

From Strategy to Execution

We craft a comprehensive, audience-focused plan that encompasses PR, marketing, and SEO. Our holistic approach ensures your campaign supports all your marketing needs and executes flawlessly.
04

Become a Market Leader

Elevate your brand. With consistent, strategic PR efforts, you'll achieve continuous results, maintaining a strong presence and leading the market.

Feedback

Why Our Clients Trust Us

We've partnered with more than 30 different blockchain companies, and played a key role in helping them raise more than $300 million in funding.

Nate Hindman

Bancor VP of Growth

"Through the ongoing efforts and work delivered by GuerrillaBuzz, we have effectively communicated our vision and goals to a wider audience, secured placements in top-tier publications, and engaged with key influencers in our field."

Toya Zhang

Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

Andrew Weiner

VP Marketing MEXC Global

"We are thrilled with the results achieved through our ongoing engagement with GuerrillaBuzz. Their data-driven approach, innovative strategies, and deep understanding of the cryptocurrency landscape have been instrumental."

Bobby Ong

Co-founder of CoinGecko

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

Jonathon Liu

Marketing Manager of ShareRing

"GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication contributed to a wonderful working relationship."

Humayun Sheikh

CEO & Founder Fetch.ai

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

Justin Giudici

CEO of Telos

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

Nate Hindman

Bancor VP of Growth

Toya Zhang

Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

Andrew Weiner

VP Marketing MEXC Global

Bobby Ong

Co-founder of CoinGecko

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

Jonathon Liu

Marketing Manager of ShareRing

Humayun Sheikh

CEO & Founder Fetch.ai

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

Justin Giudici

CEO of Telos

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

Best Services

Benefits of Using
GuerrillaBuzz for Crypto PR

Avoid Expensive Mistakes

Since 2017, we've crafted proven strategies to help you succeed in the crypto market, navigating pitfalls and seizing opportunities.

Strategic Connections

Leverage our network of news sites, exchanges, journalists, and influencers to amplify your message and boost your visibility and credibility.

Established Presence

Our long-standing presence in the crypto industry underscores our reliability and expertise, adding crucial authority to your brand's reputation.

Top-Quality Content

We create impactful, informative content that drives traffic and establishes your authority. Our tailored messaging resonates with your target audience, building a strong community around your brand.

Comprehensive Campaign Management

We handle every aspect of your PR campaign from planning to execution, ensuring smooth communication and making data-driven adjustments for maximum ROI.

Innovative PR Techniques

Stay ahead with cutting-edge PR approaches. Our creative storytelling captures attention and sets your brand apart in a crowded market.

FAQ

Questions, answered.

Yes — tight, but workable.

60 days is enough to land community, narrative, and listing PR cleanly.
45 days is the minimum we'll take on — below that, foundations get rushed.
Under 45 days we may decline or scope a focused launch-week sprint instead.

We'd rather decline a rushed engagement than charge you for a launch that underperforms.

Yes — we've coordinated launches with most major CEXs and DEX aggregators.

Direct working relationships with exchange marketing teams.
Joint PR, joint social, and joint distribution planning.
Coordinated narrative so the listing reads as a milestone, not just an announcement.

Listings are louder when both sides ship together — we drive that coordination.

Very common — and the work doesn't go to waste.

Community, content, and PR built pre-TGE compound either way.
Timelines are designed with flex points so a slip doesn't restart the plan.
The launch-week sprint can be re-pointed at the new date with minimal rework.

Delays happen. Plans should bend, not break.

Strategy and design — yes. On-chain implementation — coordinated.

Eligibility design, anti-sybil, and incentive curves are part of strategy.
Implementation runs with your engineering team or a recommended partner.
Communications, claim UX, and post-claim retention are on us.

We're a marketing agency that thinks like a growth engineer — not a smart-contract shop.

Generic agencies sell hours. We sell launches.

Dedicated launch playbook refined across 100+ TGEs.
Crypto-native team that's held the assets and used the protocols.
Defined deliverables and success metrics — not retainer-by-the-hour.

Built for this specific moment in your project's life — not adapted from a SaaS template.

Don't wing your TGE

Get a custom 90-day launch plan in 48 hours.

Tell us your token, timeline, and what's already built. We'll send back a written launch plan with the exact sequence we'd run for you.