What is outreach?#
Outreach is the process of reaching out to other website owners and bloggers with the goal of getting them to feature links to your site on their website. These links, or backlinks, will point towards your website and let Google know that your site is a valuable source of information. The more backlinks you acquire, the more likely your site it to move up the Google rankings.
Crypto link building outreach can take on many forms. From directly emailing people, to garnering a following on a social media website, there are a few ways you can go about it.
No matter what form of outreach you’re interested in, we’ll provide a comprehensive guide to securing more backlinks. Touching on the best communication tactics for different mediums, this article will tell you everything you need to know about crypto link building outreach.
Why is link building important for your Crypto Business#
Link building is the backbone of crypto off-page SEO. It's one of the largest parts of crypto SEO in general. No matter how good your content is, if people can’t find your content, it won’t matter. You need to make sure you apply solid SEO practices to your website to move up those Google rankings. One of the most important SEO practices is link building, which comes from a great outreach approach. But what are the other benefits of link building for your crypto business?Improve Site Rankings with Crypto Link Building Outreach
The higher you move up those Google rankings, the more traffic your blog will be getting. One assured way to do this is to adopt strong link building practices. By using outreach, you can get in contact with other site owners, persuading them to feature your site on their page. The more backlinks that point to your site, the higher your site will rank on average. Just take a look at this Ahref’s Site Explorer chart that demonstrates the total amount of referring domains for a top position on Google.
What’s happening here is that as the page gets more backlinks, it will move up the rankings. However, now it's higher in the rankings, more people will see it. Due to this, more people will link back to the page as they find the answer to their questions on it.
This causes a cyclic link building effect. More links = more views = more links = more views.
Improve your domain score with crypto link building outreach
A Domain Authority, also known as a Domain Ranking, is a figure from 0-100 which demonstrates how strong your website’s backlink profile is. This is calculated from many factors, one of the most important of these being backlinks that point towards your site. This DA/DR score demonstrates to Google how trustworthy your site is. As your DR score rises, Google is more likely to push your website up the Google Page Rankings, as it sees your website as somewhere that holds genuine and reputable information. By using outreach to generate more backlinks, you will increase your website’s domain ranking over time!Brand Authenticity
One of the problems with crypto as a niche is that it is still a fairly new currency. Bitcoin, the most widely known example of crypto, was only started in 2008. Although there have been plenty of new cryptocurrencies since then, there is still a long way to go before it’s a completely trusted medium of financial exchange.
In the modern-day, cryptocurrency trading now accounts for 79% of the total global daily trading volume. If you want to launch an IDO project and gain a piece of that market, you need to establish yourself as a trustworthy brand.
A central part of great blockchain PR and blockchain marketing is increasing your brand awareness. By doing crypto link building outreach like participating in podcasts within the crypto niche, or getting involved in the crypto community on sites like Reddit, you’ll be able to boost customer recognition.
As more people become familiar with the name of your crypto company, you’ll become more trustworthy. One of the most sure-fire ways to garner trust is by ranking highly on the Google search pages. After all, would you prefer to trust a source from the first page of google, or the second? Although its only a small difference, with Moz calculating that less than 6% of traffic comes from the second page of Google.
That’s an incredibly 94% of search clicks that come from the first page alone. If you’re not on the first page, you’re seriously cutting down your own traffic opportunities.
However, as you move up those rankings, more and more people will start seeing your company. Over time this will build trust, securing you a spot as a reputable crypto company.
What Types of Crypto Link Building Outreach are there?#
There are several different routes you should take into account when doing crypto link building outreach. All of these will result in backlinks, but some may be more effective for your brand than others. We recommend you try all of these, as they can all be valuable methods of crypto outreach. Let’s go through a brief overview of each main method.
Emails
The dreaded emails section. Everyone knows about cold-emailing at this point. It’s the process of directly emailing someone and asking for a favor, often ending up with your email being moved straight to the trash. However, in crypto link building outreach, you want to actually offer something of worth with your emails. You want to share information, bring news to the attention of people, or help other website users out. By sending emails that actually motivate a response, you can build up your contacts in the crypto community, as well as helping your site garner links.Community Posting on Social Sites#
Social sites are online platforms where you can share ideas around cryptocurrency. These have built up over time, with the internet now having several ‘meeting-places’ of sorts through which people can connect. The most famous of these is Reddit. However, there are many others, like SteemIt, Pocket, Tumblr, and Mix. By posting about crypto news, ideas, and discussion topics, you can start conversations around your site. One of the ways of doing this would be to post an interesting statistic from your site to Reddit, where people would react and discuss the fact. This would secure a backlink for you, as well as possibly pushing others to write about or further use your link. With these sites, the possibilities really are endless.
Guest Posting#
A guest post is where you reach out to another site and agree to write an article for them. Traditionally you’ll be writing on a topic you know lots about, like cryptocurrency. This will allow you to write useful content for the crypto community, while also gaining backlinks from the article. Guest posts also offer you the opportunity to gain close contacts in the crypto community. If you’re discussing your post with an author on another site, you could offer an exchange of article. This would give you and another site author the opportunity to garner backlinks. This sort of interaction benefits everyone, and can secure you some contacts.
Now put yourself into the shoes of the company you want to approach. If they receive an email that has clearly come from a generic template that doesn’t actually acoomodate to them, then they won’t both replying. You’ll be lucky if they get past the first line.
Instead, we need to make sure that every email we send out is personalized. The first step to that is doing excellent research. Navigate to a website that you’d like to be featured in.
By navigating through their blog for a few pages, we quickly gain a lot of information about the type of content they are putting out. Make a list of a few things:
While you may know the theme of the website quickly, what comes next is even more important. Go into some of those fact based articles, look for a list of tips/tricks. Once you’ve read through that article, think about if they’re missing anything.
If you can think of an additional tip or method, you’re in luck. Even better if you’ve done research in this area before, and have some empirical evidence to prove your point. Now that you’ve done your research and know what the website posts, you can reach out from a place of trying to help them by offering additional guidance or advice on their chosen topic.
Clicking this will open up a page where you can email the company directly. Sometimes the contact us page will have a list of emails that you can then select from.
Alternatively, you could find an author’s email on 
While these emails can do well, and I implore you to try, they will fall flat when compared with something personal. No one wants to receive a generic email that they’ve seen from hundreds of people. Instead of this, I recommend you do the following three things in your email:
Reddit is divided into Subreddits, which are smaller communities into which you can post content. There are Subreddits for cryptocurrency in general, as well as smaller communities for following specific digital coins. Reddit works through an upvote system, with every vote causing your post to move higher up the rankings for a certain period. You can sort by 'New', 'Top Rated', and 'Hot', hot being posts that are currently gaining lots of upvotes.
By posting a link to your article with an interesting headline or infographic to a subreddit, you'll be increasing the exposure your site gets. What's more, if your graphic is designed well or your statistics are well-researched and actually interest people, then people will begin to upvote. From this, you'll move up even higher on the Google rankings. This is great if you're looking for some easy exposure in a crypto community. All you need, as always, is fantastic content ready to share!
Apart from the potential to actually earn money on Steemit, it’s a great place to participate in the crypto community. By posting to Steemit, people will see your content. If it’s useful or creative and relates to the niche you’re posting it in, they’ll often leave an upvote. Just like Google rankings, more people backing your post will push it further up the Steemit rankings.
Going back to the research you conducted for your email outreach, you can post statistics on Steemit. If you have uncovered some interesting information, why not share it. Even better, create a neat infographic to share with the platform.
On sites like Reddit and Steamit, 
By typing in “Guest Post” + “Crypto”, we get the following results:
As you can see, there are plenty of websites we could select to write for. By selecting one of these, we can see that there is an email that we could use, or a contact form we can fill out.
If you have a great idea for a guest post, it’s an easy way of getting some backlinks directly to your profile. Just be sure to fill your article with a couple links towards your site. Or, you could use your author bio to point to your website.
Alternatively, if you don’t want to go down the Google route, you can reach out by email and offer to write a guest post for one of the contacts you’ve made through email crypto link building outreach.
