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When publicizing your own Play2Earn game, many questions will come to mind - which channels to use, which avenues to pursue, and which strategies to employ. To create a lasting and impressive Play2Earn PR campaign, there are many moving elements that differ from traditional gaming and blockchain public relations.
What is Play2Earn#
When it comes to gaming, it was traditionally thought that there are two major play formats:- Play to play - Where a user will buy the game up front and then gain access to all of its features.
- Free to play - A game that absolutely anyone can download and begin to play, ensuring that anyone can play at any time without investing money.
What is P2E PR?#
P2E PR, or "Play-to-Earn Public Relations," primarily focuses on non-traditional PR methods to engage and capture the attention of the target audience in the blockchain and cryptocurrency industry. This audience is often tech-savvy, likely to use ad blockers, and overwhelmed by ads, making it more challenging to reach them through traditional PR channels. Instead, P2E PR professionals leverage alternative strategies such as social media, influencer marketing, content creation, community building, and digital events to effectively communicate with gamers and the crypto community. They may also utilize native advertising, sponsorships, and collaborations to create authentic connections with the target audience while circumventing ad blockers. By focusing on building authority and trust through these non-traditional methods, P2E PR can successfully attract gamers and investors to play-to-earn projects, ultimately contributing to their growth and success.How Do Play2earn Games Generate value?#
Initially, it may seem strange that a free-to-play game can generate value, not only for the business itself but also for the players. While paying for a game in order to gain access to it has a business model that instantly has a visible profit, free-to-play games don’t have the same cost barrier to entry. Yet, one of the most popular free-to-play games in the world generated $1.8 billion dollars in profit last year, despite costing absolutely nothing to play. While this generates value for the company, with players buying in-game assets, watching advertisements, or donating money to the project, it does very little for the players themselves. That’s where play-to-earn games come in, with players having the opportunity to generate value for themselves through their gameplay. Typically, this is done through acquiring in-game assets in the format of NFTs (non-fungible tokens), which players can then sell on the global marketplace. Additionally, many P2E games will give players some native token cryptocurrency alongside experience as they progress through the games. With this, two unique ways of generating income for players is achieved:- NFTs - Players will either find, win, or earn NFTs that can they can then buy, exchange, or sell to other players for native token coins.
- Native Crypto - Developers will award the native token of the game project throughout the playing experience. Players are then able to exchange the tokens on major decentralized exchanges for USD or another fiat currency.
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