What is a keyword?#
Whenever you write an article, a keyword will be the one word or short phrase that describes the content. If you had to summarise the whole article down to just one word, that would be your central keyword. As someone searches for a certain keyword on Google, related pages will then come up. So, in a way, a keyword is how Google categorises your page and ensures it comes up on the right Google searches. Let’s stay you’re writing a website about cooking recipes. You’ve just finished a fantastic article all about the best chocolate cake recipe. Although the post may cover a lot more than just the words ‘chocolate cake recipe’, the best way of letting people organically find your page is to list under that keyword.
Then, when someone types in ‘chocolate cake recipe’, your post will come up, letting them access your whole post.
Listing your article with the right keyword is essential to ranking well on Google. If your post has nothing to do with your listed keyword, people may stumble upon your page, find nothing of use, and swiftly leave. Alternatively, if your post is directly linked to the keyword, they’ll find your post and stay to read it.
At heart, a keyword is a one-word, or short phrase, summary of your post
What is crypto keyword research?#
The process of crypto keyword research is all about working out which keywords give you a better chance of ranking on that first page of Google. As we know from a 2014 study by Advanced Web Rankings, roughly 67% of SERPs are taken by the first five listings on Google. It’s incredibly rare for someone to go to the second page, with only around 5% of people ever clicking that ominous ‘Page 2’ button.
With over 2 billion results on a simple Google search, consider how unlikely it is that someone is going to be navigating through all those pages.
The act of keyword research is ensuring you know which keywords are right for your business. One easy way to do this is to ask yourself what your content is really about, at its core. If you’re a blog that focuses on fitness content, there isn’t much point trying to rank for baking tips!
Another way to work out which keywords would be a good fit for your content is to check out competitor sites. Keywords are almost always included in the title of an article. Due to this, you can navigate to the blog section of a competitor site.
Once you’re there, check out if any keywords keep on reoccurring. By taking a look at the blog section on the Yoast.com website, we can see that ‘SEO’ occurs constantly. It’s clear that SEO optimisation tips are at the heart of their business, so they keep on using that keyword when producing content.
Once you’ve had a think about your own brand, and have taken a look at some competitors, you’ll likely have a better idea about what keywords you’re aiming to rank for.
Why is crypto keyword research important?#
If you need blockchain PR or blockchain marketing help, finding the right keywords is often one of the first steps. Although you may know what a keyword is and how to do keyword research, you might be left in the dark as to why crypto keyword research is important. There are three main reasons that crypto keyword research is integral to your crypto business. Here are the main reasons why keyword research is so important:- Allows you to rank higher in the Google searches
- Drives traffic to your website
- Builds customer awareness and brand authority
Rank higher using crypto keyword research
When people find a link to your website and actually spend time on it, Google is more likely to view your site as a valuable place for content. Alternatively, if people only spend a second or two on your site before clicking off, the reverse will happen. If you write a blog post about the best places to travel to in Italy, and actually rank for ‘best places to travel in Italy’, then someone clicking on your link will be rewarded with relevant content. Due to this, they’re likely to spend more time on your site, actually engaging with your content. Notice how all the top results for ‘vanilla ice cream recipe’ all include that exact term in their titles.
This is no coincidence, they have optimised their On-Page SEO in order to cultivate a strong position in the google rankings. One part of this is to include your intended keyword in the title.
If you want to know even more about how to optimise your cryptocurrency blog, check out our Crypto Blog SEO guide.
Knowing what keywords are relevant to your content is the first step of getting up those Google rankings. You’ll never rank for a keyword that doesn’t apply to your content. Know what your content is, then work out a suitable keyword for it.
Ranking for a certain keyword on Google is almost a cyclic process due to this. Once you rank for a keyword, more people will click on and spend time on your page, which further strengthens your position. That then exposes you to more people and onwards and onwards.
Drive traffic to your website
As you organically move up the rankings for a particular keyword, you will gain more traffic to your site. Especially if you make it all the way to that first page of Google, more and more people will get exposed to your content. Not only will you be providing excellent content that ranks for the right keyword, but you’ll be getting rewarded with even more exposure due to this.Build customer and brand authority with crypto keyword research
As more people find your content, now that you’re ranking on Google, a greater number of people will see your name. When we type ‘Latest News’ into Google, we receive a list of news sources that are covering recent news. If I had never heard of any of these sites like ‘BBC News’, ‘Sky News’, ‘The Sun’, or ‘Express’ before, I would now assume they are fairly reputable. Or, at the very least, popular enough to rank on the first page of Google.
If your company places highly on a Google results search page, readers will automatically assume that you are an authority on that topic. Just like how we can assume BBC News is a leader in the news industry, we can assume sites that rank highly are leaders in their own right.
As you rise up those rankings and gain traffic from new people, your brand is noticed by more and more people. Not only does this build brand awareness, but it also builds brand authenticity.
There’s a reason that 61% of marketers say improving SEO is their top marketing priority. Ranking highly does a great deal for your company. You’ll be establishing yourself as a top brand, gaining more traffic, and moving up the rankings.
That all starts with knowing your keywords and getting on the rankings.
Why is crypto keyword research particularly important for your blockchain company?#
Cryptocurrency is an expanding niche. In January of 2015, there were only around 500 types of cryptocurrencies. Two years later, in September of 2017, there were over 1,100. Jumping forward to April of 2021, there are now over 6,700! As you can see, the cryptocurrency trend is booming, and only getting larger by the moment.
That considered, starting a blog or IDO in this niche means that you’re increasingly against the competition. Keyword research is one of the primary ways in which you can beat out the competition and rank highly on Google.
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Track Popularity
If you know current trends and what keywords are gaining popularity, you can stay ahead of the curve and publish content that is useful and urgent. What’s more, considering the large number of new cryptocurrencies that are being created every year, it’s a good idea to establish yourself as an authentic brand. You can do this by rising through the Google rankings. Demonstrating that you’re an authority on crypto can give you an edge over the rest of the competition. People trust brands they recognise. The only way to do this is to get noticed again and again. Let’s face the fact that most cryptocurrency companies don’t care much for SEO practices. Luckily for us, this is a mistake on their part. By capitalising on the excellent practices of keyword research, we can enable our site to have better SEO. This will push us up the Google rankings, surpassing competitor companies and securing a spot on that first page. If you begin to rank commonly for many different keywords in the cryptocurrency, you’ll be ensuring people come to think of you as a dominant player in the cryptocurrency market. Considering that this is a market worth over 1 trillion, it’s a good idea to take up as much space as you can!
The top 10 global crypto exchanges account for 79% of global daily trade volume, what’s to stop you from becoming a part of that market? All that’s standing between you and ranking is some quality crypto keyword research and SEO!
As you can see, just by typing in ‘Interior Design’, we receive a whole list of websites that we can consider competitors.
If we click on one of these competitors, we get an idea about exactly what they’re writing about. This can, in turn, inspire us to write about similar topics. These keywords they often use can provide a base for our own future research.
Just look at the large range of possible topics we could write on! That's all from doing a quick competitor search.
Once again, you’ve got 8 new possible avenues of content production to access!
This can even be done with articles, with some possible options coming up under related articles:
Be sure to pay attention to Google, it's an incredibly powerful tool!
If we try typing in ‘Cryptocurrency News’, we get the following results:
This is a whole sheet of possible keywords you could then incorporate and write about on your Cryptocurrency blog.
Not only will this provide you with new keywords, but Google Keywords also demonstrates the competition of a certain keyword. But, more on that slightly later.
You can even compare multiple terms against each other, providing a visual depiction of public interest. By picking up on the popularity of keywords rising right as they begin to do so, you’ll have a better understanding of which keywords you want to focus on.
Now let’s move on to some tools that will help you find new keywords, and get more information about current ones.
When searching for a keyword, you’ll be able to see metrics like keyword difficulty, search volume, clicks and CPC (cost per click), as well as global volume by country. You can customise the keywords that they recommend to you, filtering out keywords with a high difficulty or low search volume.
You can even take a look at the SERP overview for certain keywords, seeing which sites rank highly for certain keywords. This is another useful way of finding out who your competitors are, and which keywords they tend to use.
And also content ideas based on similar keywords:
UberSuggest is a very powerful tool when working with Crypto keyword research
For example, when we type in Cryptocurrency News, we get the following information. Here is an example of a chart that AskThePublic will generate, giving you a list of possible future leads.
However, my favourite part of AskThePublic is the extensive list of alphabetised searches that they provide. Just take a look at the first couple of letters and the detail they provide:
If you want some new ideas for content and possible keywords, this is a great site to rely on.
By establishing yourself as an authority on a subject early on, you will eventually start ranking higher and higher over time. Time really does pay off. Don't expect to see instant changes and returns. SEO is always a waiting game.
In regards to crypto keyword search, it could be a good idea to start thinking about what possible trends you’d expect to see in the coming years. That way, you can take action now, and stay ahead of the trend.
If you then check the top pages’ domain authority against your own, you may discover that yours is much lower. If there is a considerable gap, you may be better off looking for another keyword.
Try and find that sweet spot between difficulty and popularity when doing crypto keyword research.
