We successfully planned and executed a cross-vertical media coverage for Fetch.ai on both tech & blockchain media outlets to reach different target audiences. Our campaign focused on developers and community members who can leverage and utilize the FET token & ecosystem. As part of our campaign, we secured strategic coverage, interviews and podcast appearances for Fetch.ai’s executive team alongside extensive coverage for strategic announcements such as their $150M development fund with MEXC and Bybit exchange, fundraising & partnership announcements and other newsworthy stories.
The AI space within the web3 ecosystem is quite competitive with several startups on the rise, so building the right strategy can be quite challenging. One of the main challenges Fetch.ai faced was how they could increase their exposure and visibility within relevant channels and choose the right target audience to build trust with. We were considering various target audiences for Fetch.ai, including developers, AI advocates and crypto traders, and also had to assist their leadership team with establishing trust between them and their community.
- Developed and executed two separate PR campaigns targeting developers and traders
- Secured widespread media coverage for Fetch.ai’s $150M development fund announcement with Bybit and MEXC exchange
- Achieved organic mentions and features around newsworthy announcements and stories
- Secured various speaking opportunities for Fetch.ai’s leadership on podcasts, events, written interviews, and op-ed pieces
Crypto Exchange MEXC Global Leads $150M Fetch.ai Development Fund With Bybit
Blockchain startup Fetch.ai grabs $40M to provide monetization and other tooling for AI-generated...
Fetch-ai Network Adds 40,000 New Users to its Network
Fetch.ai Partners With Football Club West Ham United
MEXC Global $150M Fund for Fetch.ai, Backed by Huobi and ByBit
Bosch partners with AI firm for $100M fund to empower Web3 development
Defying DeFi inefficiency, Fetch AI unveils AI-powered trading tools for decentralized exchanges (DEXs)
Fetch.ai (FET) gains 43% after $150M development fund and Cosmos IBC announcement
Fetch.ai: train AI to avoid rugpulls! Democratising AI's predictive power in complex systems.
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