Fetch.ai Case Study

The Client

Fetch.ai, the artificial intelligence lab was founded in 2017 and launched via IEO on Binance. The first Fetch.ai mainnet went live in January 2020. Fetch.ai is building decentralized digital economies using AI, Machine Learning, and blockchain technology. By democratizing AI, Fetch.ai aims to make it accessible to all.

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Humayun Sheikh CEO & Founder Fetch.ai

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience and establish our brand and reputation."

117

Pieces of Coverage

4.53B

Audience Reach

8.22M

Estimated Views

9.8K

Engagements

Introduction

We successfully planned and executed a cross-vertical media coverage for Fetch.ai on both tech & blockchain media outlets to reach different target audiences. Our campaign focused on developers and community members who can leverage and utilize the FET token & ecosystem. As part of our campaign, we secured strategic coverage, interviews and podcast appearances for Fetch.ai’s executive team alongside extensive coverage for strategic announcements such as their $150M development fund with MEXC and Bybit exchange, fundraising & partnership announcements and other newsworthy stories.

Challenges

The AI space within the web3 ecosystem is quite competitive with several startups on the rise, so building the right strategy can be quite challenging. One of the main challenges Fetch.ai faced was how they could increase their exposure and visibility within relevant channels and choose the right target audience to build trust with. We were considering various target audiences for Fetch.ai, including developers, AI advocates and crypto traders, and also had to assist their leadership team with establishing trust between them and their community.

Goals Achieved

Developed and executed two separate PR campaigns targeting developers and traders
Secured widespread media coverage for Fetch.ai’s $150M development fund announcement with Bybit and MEXC exchange
Achieved organic mentions and features around newsworthy announcements and stories
Secured various speaking opportunities for Fetch.ai’s leadership on podcasts, events, written interviews, and op-ed pieces