Introduction
We successfully planned and executed a cross-vertical media coverage for Fetch.ai on both tech & blockchain media outlets to reach different target audiences. Our campaign focused on developers and community members who can leverage and utilize the FET token & ecosystem. As part of our campaign, we secured strategic coverage, interviews and podcast appearances for Fetch.ai’s executive team alongside extensive coverage for strategic announcements such as their $150M development fund with MEXC and Bybit exchange, fundraising & partnership announcements and other newsworthy stories.
Challenges
The AI space within the web3 ecosystem is quite competitive with several startups on the rise, so building the right strategy can be quite challenging. One of the main challenges Fetch.ai faced was how they could increase their exposure and visibility within relevant channels and choose the right target audience to build trust with. We were considering various target audiences for Fetch.ai, including developers, AI advocates and crypto traders, and also had to assist their leadership team with establishing trust between them and their community.
Goals Achieved
- Developed and executed two separate PR campaigns targeting developers and traders
- Secured widespread media coverage for Fetch.ai’s $150M development fund announcement with Bybit and MEXC exchange
- Achieved organic mentions and features around newsworthy announcements and stories
- Secured various speaking opportunities for Fetch.ai’s leadership on podcasts, events, written interviews, and op-ed pieces
Campaign Highlights
Etherum faces chain split as node operators fail to update geth hotfix
Even in choppy crypto market this algorithmic indicator helped traders identify the few winners.
Traders pile into altcoins after bitcoin price bounces at a key support
The long game institutional interest in crypto is just getting started.
Telos EVM Launched: Designed To Counter Front-Running
History Shows Us That Your Foster Adoption by Dropping Barriers to Entry Justin Giudici
Ethereum Virtual Machine – a Deep Understanding Matters
Third Generation ESG Blockchain Telos is On The Rise; Interview with Michael Anastasi
Bug impacting over 50% of Ethereum clients leads to fork
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