MEXC Case Study

The Client

MEXC Global is a leading cryptocurrency exchange platform that provides a seamless trading experience for digital asset enthusiasts worldwide. The platform prioritizes security and user satisfaction, making it a trusted destination for traders and investors. With an intuitive interface and a diverse selection of tradable assets, including major cryptocurrencies and promising altcoins, MEXC caters to both novice and experienced traders.

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Andrew Weiner VP Marketing MEXC Global

"We are thrilled with the results achieved through our ongoing engagement with GuerrillaBuzz. Their data-driven approach, innovative strategies, and deep understanding of the cryptocurrency landscape have been instrumental in establishing MEXC as a leading player in the market. With their expertise, we have successfully overcome challenges, expanded our user base, and strengthened our brand presence."

Pieces of Coverage

4.34B

Audience Reach

4.77M

Estimated Views

3.15K

Engagements

Introduction

We successfully covered various announcements and stories organically in more than 100 publications, generating a buzz that captivated audiences. As part of this campaign, we obtained strategic coverage, conducted written interviews and podcast appearances. We secured multiple quotes from MEXC’s executive team in relevant articles in esteemed publications like Cointelegraph, CoinDesk and others. Our efforts led to significant growth in user acquisition, registrations, and trading volume, establishing MEXC as a trusted cryptocurrency exchange platform.

Challenges

MEXC faced the challenge of limited brand awareness in a highly competitive market. They needed to differentiate themselves and gain recognition among potential users, despite the dominance of established competitors. Identifying and reaching the right target audience was crucial for MEXC’s growth. Additionally, they needed help with establishing trust with their community.

Goals Achieved

Developed a strong brand and media strategy highlighting MEXC’s unique features and benefits, setting it apart from competitors and positioning MEXC as a trusted platform for crypto trading and investment.
Successfully obtained organic mentions and secured extensive media coverage for newsworthy announcements and stories.
Integrated multiple PR campaigns: leveraging various methods and channels such as publishing new content on the right publications, reusing content to target specific audiences and promoting relevant content on Reddit.
Secured diverse speaking opportunities for MEXC’s leadership team on podcasts, written interviews, op-ed pieces, and quotations featured in relevant articles on top-tier publications like Cointelegraph.