4 Dec 2022
How Binance Became The Largest Crypto Exchange: Binance SEO Analysis
About 52% of all
Although Binance is getting great organic traffic to its blog, it isn’t their primary traffic driver. Unlike other strategic sections on their site, the Binance blog’s primary purpose is not to drive massive organic traffic but to help Binance gain authority in their niche by releasing product updates, publishing stories by CZ, and bringing popular influencers to partner with their brand.
The Binance prices section is a traffic generator like no other.
Search terms like ‘Buy [COIN-NAME]’ are more likely to be competitive. Take a look at the search term ‘Buy Algorand’
The keyword difficulty score is 37 which consider slightly competitive. The global search volume for this search term is 1,100 per month.
‘How to buy Algorand’ search term is a lot less competitive while the global volume remain the same.
The example above is just one of thousands of different pages Binance ranks for.
To understand the traffic flow we filtered Binance Academy articles by Topic and URL type. Here’s Binance Academy traffic analysis:
Each cluster in the illustration above represents a different type of content. Binance academy’s content strategy is pretty straightforward. Their content mainly comes from one of the 8 clusters we listed in the illustration. Once they found the right content type, they could produce more content and scale faster.
Here’s an example for each one of the articles type:
There are several reasons why Binance gets massive traffic to its site:
For example, Binance add hundreds of internal links to the three pages we marked below by just adding them to their menu. Since every page in Binance academy have a menu, the pages under the ‘popular articles’ section will get a link from thousand of pages which will signal search engines ‘this pages are important!’
To make it simple let’s use this example:
if people from Australia search for Bitcoin price, International SEO means that they will see the price in AUD.