ShareRing Case Study

The Client

ShareRing, a cutting-edge blockchain-based platform, is empowering users with the ability to create and utilize self-sovereign verifiable credentials across both Web2 and Web3 environments. By leveraging the power of blockchain technology, ShareRing revolutionizes the way credentials are managed, providing users with enhanced security, privacy, and control over their digital identities.

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Jonathon Liu Creative Marketing Manager of ShareRing

"GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication via email and messaging apps contributed to a wonderful working relationship. They consistently pitched new products and news to journalists, securing valuable earned media. Additionally, they positioned us as thought leaders in various articles, featuring quotes from and interviews with our CEO. Collaborating with the GuerrillaBuzz team was a pleasure."

117

Pieces of Coverage

832M

Audience Reach

2.39M

Estimated Views

1.39K

Engagements

Introduction

With a seamless cross-vertical media approach, we effectively covered ShareRing’s product launches and announcements across tech and blockchain media outlets, successfully reaching diverse target audiences and gaining media attention. As part of this campaign, we strategically conducted insightful written and podcast interviews and op-ed pieces, showcasing ShareRing’s CEO. Additionally, we secured quotes from him in top-tier publication articles, such as Cointelegraph and VentureBeat, on relevant topics and connected the team to conference exhibitors. The widespread coverage and media mentions provided valuable exposure, allowing the company to amplify brand visibility, and extend its market reach. Overall, our ongoing campaign drove business growth, strengthened the company’s online presence, and solidified ShareRing’s position as a key leader in the blockchain and security industries.

Challenges

ShareRing was facing challenges in effectively communicating the uniqueness of their solutions to investors, clients, and journalists. They needed assistance in raising awareness about their products and launches, aiming to establish a strong position as an industry leader in their field. Additionally, they required help in generating interest within the blockchain and web3 community.

Goals Achieved

Designed a comprehensive, cross-vertical, Public Relations campaign to effectively communicate with the target audiences.
Assisted ShareRing’s executive team in participating in various media opportunities such as podcasts, interviews, events, thought leadership articles, and featured quotations on top-tier media outlets, like VentureBeat and Cointelegraph.
Generated widespread media coverage for the company’s new products and announcements, driving interest and engagement from the target audiences.
Connected the team to exhibitors for their conferences.
Leveraged their product launches, announcements, and management team’s expertise to position ShareRing as a leading brand with a positive market reputation.