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Having a hard time running your blockchain PR campaign? Here are the three biggest reasons your not seeing any results.
Over the years, I have written many articles about blockchain marketing and how companies should run their marketing campaigns from A-Z. But I must admit, this Blockchain PR guide is by far the most valuable piece of content I have ever written.
In this article, I take the experience I have gained over the last four years of dealing with digital and blockchain marketing, working with more than 50 clients from all over the world.
Due to the declining popularity of Initial Coin Offerings (ICOs), would-be investors in cryptocurrencies and blockchain projects that are wanting to raise funds for their endeavors have been turning to the more rigid Security Token Offerings (STOs) due to their increased security and the fact that they align with SEC regulations. This is much to the annoyance of many members of the crypto community, who believe that STOs are counterproductive to the point of token offerings, which is to allow crowdfunding without numerous barriers.
After becoming huge during the cryptocurrency boom that occurred during 2017, Initial Coin Offerings (ICOs) have begun to fade into relative disinterest since the later stages of 2018, and have been widely questioned by crypto enthusiasts.
This is mainly due to the murky regulatory position of ICOs and the fact that it has been reported that over 80% of ICOs created in 2017 were actually scams.
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Nadav Dakner - InboundJunction