12 Jul 2022
How to Hire the Right Web3 PR Firm – A Guide for Blockchain Startups
In this how-to guide, we explore exactly how you can go about finding the perfect Web 3 PR firm for your blockchain startup, covering absolutely everything that you need to know.
When launching a blockchain startup, one of the largest challenges that founders have to face is creating and executing an effective marketing strategy for their new brand. While in traditional digital marketing spaces, this is a road already heavily traveled and with large amounts of useful information online to guide you, the same isn’t true for the world of blockchain. Due to this, many blockchain startups often hire a Web3 PR firm in order to help them along their pathway to success.
Blockchain and Web3 are deeply connected, with the former’s technology underpinning the latter, and the latter often further promoting the ideals of the former. This symbiotic relationship has only increased over recent years, with the rise in popularity of Web3 further creating a surge of excitement around blockchain technology.
Web 3 public relations is vital to help a blockchain startup grow. Considering that the first 6 months of a business is often considered one of the most crucial stages to get right, you should be seeking to bring a Web3 PR firm on board as quickly as possible. Even if you know many principles from traditional digital marketing or even blockchain marketing, specific Web3 knowledge is essential.
To help you find the right Web3 PR firm for you, we’ve collated absolutely everything you’ll need to know about this field. We’ll be moving through:
By the end of this article, you’ll have everything you need to find the perfect Web3 public relations firm for you. Let’s get right nto it!
Being a startup, defined as any company that’s in its earliest stages of development, is one of the most difficult elements of modern business. Considering how easy it is to create a business, the world has seen many startups come and go. In fact, over 90% of startups fail, demonstrating just how easy it is to begin, but how hard it is to actually succeed in business.
Of the main reasons for failure, one of the leading factors is not having the right team on board. This extends to the right Web3 PR firm, with a helping hand from the right people helping to ensure the long-term success of your company.
Web3 PR is so vital for startups because it can help you craft your first impression with an audience. As the saying goes, first impressions matter – with your introduction to the blockchain community having a huge impact on your momentum going forward. Web3 PR is all about generating leads and interest in your product. If you have this right from the beginning, then every other aspect of developing your blockchain startup becomes much easier.
Typically, you can think of Web3 PR firms as offering the following advantages to your business:
Let’s break these down further.
One of the biggest points that a blockchain startup has to scale is the fact that this community is incredibly untrusting – and with good reason! Blockchain is one of the industries that still faces enormous amounts of scams and rug pulls, with false cryptocurrency and flawed projects launching left and right.
With this in mind, the first objective of your blockchain project launch should be to attempt to establish some credibility within the industry. One of the best ways of doing this is to get your company’s name in the news headlines or across social media. By using a Web3 PR firm, you’ll be able to make use of their connections to get press releases and articles published in different publications that recommend your product.
Even if it’s not a direct recommendation, but a product review or simply a mention, this can go a long way to getting your credibility up in the community. Equally, you can partner with a Web3 public relations firm in order to run influencer marketing, using their web of connections to get you further public support from notable figures.
While you can attempt to establish your credibility by yourself, it will be considerably more difficult, if you even manage to successfully do so.
Search Engine Optimization is one of the most important elements when it comes to creating a brand that ranks well on Google. SEO is the practice of engineering your platform in order to target specific keywords (search terms), in an effort to show up higher on the rankings for search engines. This is a very specific practice that takes a lot of time to work well.
SEO is incredibly important and is often a long-term game, with efforts to reach the front page taking months or even years. With this in mind, it’s always better to start SEO as early as possible, with a Web3 PR firm being able to craft you a SEO strategy for the long-term. Additionally, great SEO will help boost the visibility of your company down the line, further increasing the probability that your company generates natural leads and flourishes.
At the end of the day, PR is all about creating buzz around a project or product and ensuring that the general public takes notice. Within the world of Web3 PR, this is no different, with the main goal being creating a series of content launches and informational posts that will generate interest in your blockchain startup.
Generating traction is an important early step of any startup, helping to increase funding opportunities, bring first clients on board, and solidify your place in the community. When you start working with a Web3 public relations firm, you’ll be able to make use of their expertise in this area to ensure your initial PR campaigns are well-targeted and:
These two aspects are essential. Without your campaign finding people involved within Web 3 and then connecting with them, you’ll find it incredibly difficult to generate traction. With years of experience and niche expertise in blockchain and Web3, a Web3 PR firm will be able to ensure your initial strategy fulfills these areas and that your blockchain startup gets off to a flying start.
The start of any company is vital, meaning that you should ensure that experts handle your early Pr campaigns.
When looking for a Web3 PR firm, there are a list of different criteria that you should attempt to follow. As this is a relatively new form of public relations, there are likely to be many unqualified companies that you don’t want to accidentally start a business relationship with.
To help you find the very best candidates, we’ve outlined the following things you should look for:
Let’s break these down further.
One of the most overlooked aspects of PR when it comes to any digital marketing agency is whether or not they’re producing educational content themselves. While a company can state that they’re experts in a certain field, if they’re not producing educational content and publishing it on their own company blog, then they’re doing very little to demonstrate their own expertise.
When you find a Web3 PR firm, you want to look for their blog section and make sure that they are regularly producing informational content. Look for how-to guides, detailed breakdowns of certain parts of the PR process, and any content that demonstrates their proficiency in this field.
If they’re able to create content and publish it for other to see for free, they clearly know what they’re doing and will likely be able to help your blockchain startup to grow.
In any business, case studies and testimonials are how a company shows prospective clients the good work that they’ve been doing. Case studies and past customer testimonials will include information about the types of strategies that a Web3 PR firm used with a client, how they structured the campaign, and, most importantly, what results they gained from the campaign.
Focusing on these results, you’ll be able to take a look through case studies that a company shows to be able to assess how effective they are. If their results are impressive, then you’re likely on to a winner.
Over the past few years, the relative interest in the term Web 3 has continued to grow. At the present date, general interest is at an all-time high. While this is useful, with many companies being created that focus on this area, it also means that many PR firms are stating they cover Web 3 without actually having any prior experience in blockchain.
Whenever you encounter a Web3 PR company, you need to make sure that they actually have experience within blockchain and crypto. These industries are the foundation of Web 3, with no expertise in how to structure campaigns in these niches being a huge red flag.
Be sure to browse through a PR company’s case studies, blog, and general website in order to look for any information they offer about their past experiences within these niches. Knowledge of blockchain, as the foundation of how Web 3 works, is essential for a great Web3 PR firm.
With these three areas established, you’ll be able to know that you’re on the right path with the firm you’ve found. From there, you should attempt to schedule an introductory call with them in order to discuss your project and hopes for the future. Within this first call, you can do final screening and see if they’re going to be a good social fit for you.
Great Web3 PR is essential if you’re looking to launch a successful blockchain startup project. No matter what area of blockchain you specialize in, a Web 3 PR firm will be able to help you craft the perfect strategy to get your business noticed. Especially considering how difficult the blockchain community is to break into, it’s vital to partner with a firm that has industry connections that can help you get your foot in the door.
Using the tips we’ve outlined in this article, you’ll be able to find a great Web3 PR firm in no time. If you’re wondering where to begin, get in contact with GuerrillaBuzz today. We have years of experience helping blockchain startups grow, with expertise in Web3 PR, blockchain PR, and blockchain marketing that can help you company flourish.