After becoming huge during the cryptocurrency boom that occurred during 2017, Initial Coin Offerings (ICOs) have begun to fade into relative disinterest since the later stages of 2018, and have been widely questioned by crypto enthusiasts.

This is mainly due to the murky regulatory position of ICOs and the fact that it has been reported that over 80% of ICOs created in 2017 were actually scams.

In recent times, since the popularity of cryptocurrencies’ has become more widespread, there has been a massive shift in the mentality of banks towards cryptocurrencies.

Owing to the perceived risk of fraud and money laundering that is associated with cryptocurrencies’, many banks across the world have been closing the accounts of customers involved in cryptocurrency and are barring crypto-based businesses from getting new accounts.

I was always fascinated by the marketing world.

There was something in the combination of creativity and persuasion that make it feel like a challenge I want to achieve.

Making people entertain, and give them insights at the same time.

Impact people minds while giving them valuable product/service they never knew they need before.

Marketing is an art.

But in many cases, this art is used in the wrong way.

Blockchain Marketing has evolved in the last few years with the rise of the crypto market. I’ve seen companies who have raised millions of dollars in a manner of hours and the main reason for this success was a massive blockchain marketing campaign.