After becoming huge during the cryptocurrency boom that occurred during 2017, Initial Coin Offerings (ICOs) have begun to fade into relative disinterest since the later stages of 2018, and have been widely questioned by crypto enthusiasts.

This is mainly due to the murky regulatory position of ICOs and the fact that it has been reported that over 80% of ICOs created in 2017 were actually scams.

In recent times, since the popularity of cryptocurrencies’ has become more widespread, there has been a massive shift in the mentality of banks towards cryptocurrencies.

Owing to the perceived risk of fraud and money laundering that is associated with cryptocurrencies’, many banks across the world have been closing the accounts of customers involved in cryptocurrency and are barring crypto-based businesses from getting new accounts.

I was always fascinated by the marketing world.

There was something in the combination of creativity and persuasion that make it feel like a challenge I want to achieve.

Making people entertain, and give them insights at the same time.

Impact people minds while giving them valuable product/service they never knew they need before.

Marketing is an art.

But in many cases, this art is used in the wrong way.

Launching your STO

So, you may have heard all of the buzz going around the blockchain industry recently.

It’s no secret that Security Token Offerings (STOs) are currently dominating headlines and are attracting massive interest from both investors and enthusiasts alike.

There is a lot of good reason for their interest!
If you’re reading this guide, you likely already know what an STO is. This means you’re interested in potentially launching your own.

The goal of this guide is to explain how to launch an STO. This will include information on best practices, what to avoid and the legal ramifications of launching an STO.

If you haven’t yet gotten yourself up to speed about what STOs are and if you should take a look at doing one, you should check out our STO Guide to learn more.