16 Aug 2022
The Search For Top Crypto PR Agency: Finding the Best Crypto Public Relations Firm
In this article, we move through absolutely everything you need to know about finding and hiring a top crypto PR agency for your cryptocurrency project.
Blockchain has expanded significantly over the past decade, coming a long way since it was composed of just bitcoin. As more blockchain companies startup, the need for partnering with a crypto PR agency has also grown, as competition has only become more fierce. Finding the right crypto marketing agency for you can be a difficult endeavor, especially if you don’t know where to look. Considering this goes beyond just digital marketing, you’ll have to search for the correct business to partner with for you.
With the rise of social media and the complete normalization of using the internet over the past ten years, the world of marketing has heavily changed. While the most sought-after forms of marketing were print or publication marketing, this is far from the case in the modern day. Digital marketing has continued to grow, amassing over 300 billion USD in global expenditure every year.
Blockchain marketing is a subsection of digital marketing, adding further levels of complexity that help to gain traction specifically with the cryptocurrency community. If you’re about to launch your own crypto project, then you’ll need to know that the PR agency you partner with can effectively carry out your campaign. Don’t ever settle for generalist traditional digital marketing companies, as these often don’t have the industry knowledge that you will require when running a crypto PR campaign.
In this article, we’ll explore exactly how crypto PR is different from digital marketing, the benefits of working with a crypto PR agency, and demonstrate exactly how you can find the very best crypto PR agency for you.
Let’s get right into it.
Crypto public relations and traditional digital PR focus on completely different social areas. While generalist PR will target the most common marketing channels in an attempt to catch as many eyes as possible, crypto PR directly targets the blockchain community, hoping to gain traction within these specific circles.
That’s not to say that crypto PR and traditional digital PR are completely different. After all, they are both forms of PR and deal with actively boosting public awareness around a marketing launch. However, traditional digital PR will often focus on certain channels, and make marketing decisions that simply do not align with crypto.
If you’re about to launch a crypto product, you’re likely familiar with the world of blockchain. This is not a particularly accepting place for new launches, with the fear of scams dating back to the radical rise all the way back in 2018. While traditional digital marketing PR has the sole focus of generating awareness, much of the early efforts by a crypto PR agency will focus on building trust with the audience.
Trust is essential when it comes to maneuvering within the world of blockchain, with a crypto PR agency understanding exactly how to market your coin to build up community support. Especially considering the vast majority of the general population still doesn’t understand cryptocurrency, going to a generalist digital marketing firm is a phenomenal way of creating an ineffective campaign.
If you want specific results from a targeted community, which in this case is those interested in cryptocurrency, then you’re always best going to a crypto PR agency that has knowledge of this area and can better structure your campaigns.
As mentioned previously, creating a generalist PR campaign often focuses only on creating a base of viewers for a product. If those viewers don’t understand what cryptocurrency is, they are unlikely to even acknowledge your marketing efforts. Even when directly targeting the crypto community, many will feel uneasy about a new product until they have proof that it is a real launch.
Beyond just reaching people, that’s why crypto PR is so important, as it allows people to gain trust in your crypto project. That element of transparency is vital, and is something at the forefront of all content creation when a crypto PR agency handles your campaign. Going beyond just building trust in the community, there are several more benefits of working with a crypto PR agency:
When you find a top crypto marketing agency, you’re able to access all of these benefits and more for your crypto project launch.
After understanding the benefits of working with a crypto PR agency, you’re on to actually finding one to work with. Although there are quite literally thousands of digital marketing agencies you could turn to, only a handful of those specialize in cryptocurrency and blockchain marketing services.
Alongside finding a company to launch your campaign, you also need to ensure you find the correct one for you, demonstrating experience in the type of crypto product you’re going to launch. To find a top crypto PR agency, there are four main steps you should follow. These steps will allow you to make sure the company you chose goes as far as possible:
Let’s break these down further.
The first step when looking for a crypto PR agency is to get your information in order, noting down everything that you need before contacting any potential agencies.
For example, you’re going to need to work out:
Make a note of your responses to all of these different questions, as they’ll help to share both your initial discussions with a crypto PR agency, as well as create a more cohesive strategy going forward.
After you have all of the basic information gathered together, you’re then able to turn to finding a range of potential crypto PR agencies to partner with. There are several ways of going about this, each of them with their unique benefits.
Typically, blockchain companies can find crypto PR firms through one of the following methods:
Across these three methods, you’ll be able to find a range of different crypto PR agencies that you can then reach out to.
Alongside finding blockchain marketing agencies, you should also take a moment to move through each of their websites and look for what form of cryptocurrency marketing they specialize in. When launching a crypto product, you could be doing anything from a baseline coin to a GameFi token, with the different potential background of your coin creating a different marketing need.
Depending on what your specific brand is, which should have been established in the first step when asking yourself questions, you’re then able to narrow your search even more. Instead of just finding a crypto marketing agency, you can look for agencies that have a background in the type of cryptocurrency promotion that you’re looking for.
The more in-depth you go with your pairing, the more effective the marketing campaign that the crypto brand can create for you, with this extra screening step being wonderful for finding the perfect candidate for you.
The final step of finding the perfect crypto PR agency for you is to screen the brands that you’ve found. At this point, you most likely have around 3-5 potential companies that you could work with, each of which might offer something slightly different. As cryptocurrency is a very precise industry, you want to find the one that best matches with you.
There are several things you should look out for when screening each of your potential options:
After you’ve gone through each of these areas and have ensured that the company you want to work with tick all the boxes, you should then reach out to set up a call.
While finding a crypto PR agency isn’t a particularly difficult task, finding one that will create excellent campaigns for your business might be a little more of a struggle. But, by incorporating the above tips, you’ll be able to streamline the process and find a range of perfect candidates for your business. With this, you can get started on your crypto PR agency marketing launch in no time at all.
If you want to speed up the process for yourself even further, then reach out to GuerrillaBuzz today. We have years of experience working with cryptocurrency marketing projects, specializing in crypto SEO services, and having extensive knowledge of blockchain PR. From our invaluable media connections to our dedicated team that always goes above and beyond, we’re the top crypto PR agency in the business.
Get in contact today and schedule your initial meeting to see exactly what we can do for you.