by Yuval Halevi

Crypto blog SEO is one of the most important tools a crypto company has at its disposal. Yes, you read that right.

Do you want to gain original traffic to your website, build a community of followers, and increase your brand awareness? If so, this guide is essential reading.

Crypto SEO: The Complete Guide

Crypto SEO is vital if you want to transform your business. We’ll be discussing the benefits of a crypto blog. This guide gives you all the SEO tips and tricks to ensure you start ranking on Google.

In this guide, you’ll learn:

  • What SEO is
  • What crypto SEO is
  • Why crypto SEO is vital for your business
  • The fundamentals for writing fantastic crypto content for your business
  • Everything you need to know about crypto SEO on-page
  • Everything you need to know about crypto SEO off-page

Let’s get started.

What is SEO?

SEO stands for Search Engine Optimisation. This means how searchable your blog is by a Google console. An article with better SEO will appear higher in the Google search rankings.

If you’re looking to increase the searchability of your article, typical SEO tasks include researching keywords, link building, structuring content effectively, on-page SEO, and off-page SEO.

What is crypto SEO?

Crypto SEO is the short way of saying crypto search engine optimization. With over 4,500 available cryptocurrencies as of February 2021, there is a lot of competition out there. Crypto SEO is about optimising your cryptocurrency blog to ensure more people see your pages. This will bring further exposure to your blog and in turn, will allow more people to gain an insight into your IDO project.

Number of cryptocurrencies growth trend

We’ve written a definitive guide to IDO marketing and PR already. One of our top tips in that guide was to utilise a cryptocurrency blog. Crypto search engine optimisation is the primary way you can do this successfully.

By writing high-quality blog posts and using SEO, you’ll be able to get your IDO out there. If your company not only focus the crypto industry make sure you also master SaaS SEO as well.

Why is crypto SEO important for your business?

Now you know that cryptocurrency SEO is all about increasing the searchability of your cryptocurrency blog, let’s discuss some benefits.

The Importance of Crypto Blog SEO

More exposure

If you create continual high-quality blog content around your cryptocurrency niche, crypto SEO will ensure more people see that content. If a larger quantity of people come to your site, your IDO campaign will gain further exposure and traction.

In fact, our analysis shows that IDO platforms with higher monthly global organic search traffic end up raising more money per project. As search traffic goes up, the amount raised by projects also goes up.

Money raised per IDO connection to the global traffic

Crypto SEO ensures a higher placement in the Google search rankings

A well-optimised SEO blog will bring in more exposure to your blog. As your website adds more blogs that are optimised, the general optimisation of the actual website will also increase. There is a symbiotic relationship between high-performing cryptocurrency SEO blogs and the ranking of your website in the Google search pages.

One of the best ways to increase your placement in the Google search rankings is by using a well-optimised SEO blog.

Considering that the first result on Google receives an average of 31.7% of clicks, you should be doing everything you can to improve your rankings.

SEO Crypto blogs will garner traffic that many crypto companies do not have

The large majority of crypto companies do not have blogs. The main problem with this is that their IDOs are harder to find.

Apart from using IDO marketing and PR, they won’t be gaining any original traffic. Considering that on average 39% of traffic for a cryptocurrency comes from direct engagement, this is a segment of interaction you cannot miss out on.

Crypto Projects Traffic Sources

You can amplify the number of customers you reach by creating a blog that produces original, reliable, and knowledgeable content. Over time, your blog will gain traction due to the crypto SEO that you are using.

These additional viewers of your page will see your blockchain company and convert into investors. It’s a simple method of gaining additional viewers!

Brand awareness and authority

Once you begin a crypto blog with SEO in mind, you will gain more exposure and move higher in the Google search rankings. On top of this, you’ll also be gaining brand awareness and authority.

Additional exposure means that more people will see your IDO platform. Over time, continually seeing well-written crypto SEO articles coming from your domain will demonstrate to customers that you have an authentic cryptocurrency company.

If your articles paint your company as an authority in the market, soon people will begin to associate you with that level of authenticity.

While helping customers, you’ll also be exposing the world to your brand, increasing authority and helping with your own brand awareness.

Crypto SEO fundamentals – how to write a blog

Although a crypto blog can be an invaluable tool, you need to bear in mind that you can’t just write about whatever you want. Each blog post you write needs to have direct relevance to the cryptocurrency space. If that intimidates you, don’t worry!

We’ll break the writing process down into 5 easy steps. You’ll be producing fantastic crypto blogs with blockchain search engine optimization in no time.

  1. Choose a topic that fits into the crypto niche
  2. Select an appropriate style for that blog post
  3. Scope out your competition
  4. Keyword research
  5. Write

Choosing a topic that fits into the crypto niche

Creating a blog for your IDO platform should include posts around the cryptocurrency niche. After all, no one comes to an IDO platform to read a food and fitness blog! Try to think of topics that you could research and write about. You don’t have to be an expert, but get ready to do research until you feel like one.

If you can’t think of any topic ideas, I’ve got you covered. One of the best tools you can use to generate titles around a topic is Google Trends. By entering a key term, Google Trends will generate a ‘Related Queries’ section. These will be common questions asked by those searching for your main word.

Let’s take the word ‘Cryptocurrency’ as an example.

Google Trends result for the term Cryptocurrency

As you can see, you’ll be presented with the popularity of a term over time. This can give you a better insight into the relative interest the general public will have with your article.

Next, let’s take a look at the related queries section.

Keyword research crypto blog seo example

People that have been searching for ‘Cryptocurrency’ have also been searching these terms. From this, we could begin to think of article topics. Based on these queries, possible titles for our crypto blog could be:

  • “5 best cryptocurrencies to invest in 2021”
  • “What is SafeMoon cryptocurrency?”
  • “What are the newest cryptocurrencies to look out for in 2021?”

It’s important to note that a cryptocurrency company has to produce articles that cover two main bases. The first of these is aimed towards the crypto community, focusing on producing articles that attract investors.

Secondly, a good crypto blog will also target the industry itself. Perhaps a decentralised version of GitHub has come out or any other useful tool. It would be a great idea would be to explore these new additions.

Selecting an appropriate style for your blog post

Now that you have a topic to write about, it’s time to think about how you want to present your cryptocurrency blog post. The majority of blog posts follow one of the following structures:

  • A tutorial in which you outline how to do something
  • A review blog in which you discuss your experience trying a new cryptocurrency/service
  • Listicle
  • Opinion piece
  • The ‘Why’ post (Why to use X product when buying cryptocurrencies)

Now, you won’t just be picking from the above list at random. Most niches have a blog structure that is most appropriate.

For example, when we search for ‘Real Estate Marketing’, you can see that most people use the listicle format. 3 out of 4 of the top blogs in this niche use listicles, while one uses a ‘How-to’ in the form of a beginners’ guide.


However, crypto blogs are far from common. Something more mainstream like real estate has an established format.

You can be more original with your crypto blog. If we look at some recent posts by CoinTelegraph, we can see that they use a range of formats.


From opinion pieces and reviews to explanations, they use a variety. Your blog should do the same.

If you’re ever stuck, put yourself in the position of the reader. Would you like this information in a quick list? What about a longer in-depth post? Maybe you need a concept explained to you?

Whatever you feel best will work well. Trust yourself!

Scope out your competition

According to HostingTribunal, 70 million new posts appear on WordPress every single month. With all that competition, it is likely that the title you want to write has been done before.

Don’t worry, that’s not necessarily a problem. Take a cooking blog for example. There are 100s, if not 1000s of recipes out there that all describe a ‘Chocolate Cake Recipe’.


Just because something has been done before, doesn’t mean you can’t do it better. Due to this, you need to scope out your competition.

Type your title into Google and head to some articles that have written on the same topic. Make a note of any subheadings that you think would be good to write about. Additionally, think about any subheadings you think they’re missing.

Your article will include their best subheadings, combined with your own unique writing. You don’t want to copy someone else, but rather work out where they’re going wrong and aim to improve upon their article.

Remember, content is king. People flock to helpful, insightful, and most of all, original content.

Keyword research

Keyword research is one of the most essential parts of writing any crypto blog with SEO. A keyword is a central term that Google will find in your article and then place you onto the search list for that term.

Link Between ranked words to how much IDO raised

Keywords are the very reason that a relevant article comes up when we Google something. If you want to rank highly on Google, you’re going to need to look for some strong keywords.

A great tool to do this is by using Google Keyword Planner. It’s totally free to make an account and works like a charm.

Simply enter a term into the keyword planner and click ‘Get results’.


Next, a list of associated keywords will appear:


Google Keyword Planner gives you all the information you need. You can see the average amount of monthly searches and the relative competition per keyword.

You need to pay attention to two main criteria you want to fill when selecting a keyword:

  1. There is low or medium competition
  2. There is a decent level of average searches

If your keyword fulfils both of these criteria, your article has a great short of being picked up by Google searches.

Write your crypto blog!

Now that you have a great topic and title, know what structure you’re going to use, have found competitors’’ subheadings, have collected a strong central keyword, you’re ready to write!

Always plan before you write. Write down all the subheadings you’ll be covering and then just fill in the gaps! You’ll be done in no time.

On-page tips to optimise your crypto SEO

Now that you’ve written up your first crypto blog, it’s time for some blockchain SEO. There are a few main areas that you need to cover before you hit publish. Optimising each of these areas of your blog post will ensure it ranks higher on Google search pages. Let’s discuss how to optimise the following features of your crypto blog post:

  • Titles
  • Intros and Conclusions
  • Text and paragraph length
  • Meta Description
  • Images
  • Tables of Contents
  • Slugs
  • Internal Linking


Titles are the very first thing a potential viewer is going to see. Alongside this, a title is also the first thing the Google search console will come across when indexing your post.

Due to this, you need to ensure that your title contains the keyword you’ve selected. It’s even better if you place the keyword at the beginning of the title, but if you can’t make that happen, anywhere will do!

You also want to make sure your title doesn’t extend over the Google search limit. If so, it’ll be cut off with an ellipsis.


Remember to keep titles short, snappy, and enticing!

Introductions and Conclusions

In our busy world, Buffer has reported that the average reader will stay on an article for 15 seconds or less. You have 15 seconds before a potential customer decides this isn’t the article for them and clicks away. Harsh, right?

Well, we live in an incredibly busy world. Most people will be skim reading articles and looking for keywords. That’s another reason why good subheadings are so effective.

With only 15 seconds of skim reading, your first paragraph is vital. Make sure to include your keyword within that first paragraph. Additionally, you want to hook your reader in. Focus on proposing questions that you’ll answer later.

How to get readers attention with good content in crypto blog seo

Do not waffle in your first paragraph. You want to keep it short and to the point! The same goes for the conclusion, make sure you round off quickly and effectively.

An extra tip for conclusions is to leave with a call to action. That could be to leave a comment, check out other blogs, or subscribe to your service.

Paragraph length

People get overwhelmed by long paragraphs. Keep things short! At maximum, a paragraph should extend over four lines. But, ideally, you’re going to be wanting to keep them under that figure!

A smaller paragraph is easier to scan. More white space on the page makes the blog look much neater!

Who knew you could write less and get more out of it!

Meta Description

Meta descriptions should need two main features.

  • Between 120-150 characters
  • Contains the keyword

All you need to do is include the above two features and describe what you’ve written about in your article.


Keep it simple!

Optimising Images

Image optimisation is often a part of crypto SEO that people overlook. Don’t fall into that trap!

Follow these steps to optimise your images:

Step One – When exporting or saving your image, make it as small as possible. You could also use an image compressor to do this.

Step Two – Title the image with a description of what it is, even better if you use the keyword

Step Three – once the image is uploaded, give it a descriptive alt text. This will help any visually impaired viewers of your blog.


Table of Contents

Considering only 45% of readers will stay on a webpage for more than 15 seconds, a table of contents will immediately point people in the right direction.

Sometimes, people may only want to read one singular section of your blog post. A table of contents will help them get to that section, saving them time and ensuring your blog post gets a view!

If you’re using WordPress, Easy Table of Contents is a fantastic starter plugin.


First of all, what exactly is a slug? Well, a slug is part of your page’s URL, it’s the part that explains what the blog is about.

Every post on our site will start with

When publishing a blog, the slug will go on the end. For our post titled Blockchain Marketing – Everything you need to know you can see that the slug contains our main keyword.

That brings us to the main focus on a slug. Describe what the article is about while trying to incorporate your keywords.

As you will be updating your articles over time, try to keep to evergreen slugs. Avoid markers of time like Blockchain-marketing-2021, as this will become outdated.

You want to keep your links looking fresh, no matter when they were posted. 

SEO Friendly Slug Example Crypto Blog SEO

Internal Linking

In every blog post, you want a minimum of two internal links to your own content. These links are to posts that you’ve written previously. Doing this works for two reasons:

  • Provides a content pool
  • Provides backlinks to your own content

First of all, if you have article after article explaining concepts, a reader can move from one article to the next with ease. Internal links in your text will help people to navigate your page, learning more and racking up your view count.

Secondly, linking to your own content counts as a form of backlink. This builds up the credibility of your website. If you want to know more about off-page SEO tactics, we’ve written a full crypto off-page SEO guide for you to read!

Pro Tip: Alongside linking to old articles, also edit old articles to include links to the newer article you’re publishing. This backwards and forwards linking will improve the credibility of your article and boost SEO.

Off-page tips to optimise your crypto SEO

Crypto SEO off-page refers to the practise of optimising your relationships with other websites within the crypto community, garnering backlinks, creating guest posts, and making sure as many people as possible point towards your content.

The fundamentals of off-page SEO

There are a few fundamental parts of off-page SEO, which we can break down into 5 parts:

  1. Link Building
  2. Digital Public Relations
  3. Guest Posting
  4. Interviews and Podcasts
  5. Infographics and Illustrations

Let’s break these down further.

Link Building and Backlinks for Crypto SEO

Now we come to one of the most important aspects of blockchain SEO. A backlink is a link from one page to another. These are important as they essential demonstrate that one website vouches for the quality of content on another website.

The more backlinks your website has, the more credible Google assumes you to be. Based on our research, there is a strong correlation between the number of backlinks pointing to a website and the money raised per project.

Check out this graph!


This correlation also extends to the number of different websites pointing to yours. To put it simply, IDOs with more backlinks raised higher amounts.


Over time, your fantastic crypto blog content will garner attention and gain more backlinks from other websites.

In the meantime, focus on something you can more easily control – Internal linking. Want to know more about backlinks? Check out our Crypto Link Building guide!

Digital Public Relations

Blockchain PR campaigns are ways that you can supercharge your link building efforts and accelerate the growth of your business. Think of PR as a way of generating buzz around your crypto company, getting the attention of other brands in the blockchain world, as well as securing positions in media outlets.

SemRush published a recent study where they examined the amount of unique domains that the average digital PR campaign will earn links from. You’ll be surprised to know that most commonly a PR campaign will garner anywhere between 10-24 unique domain links.

Importance of Digital PR for Crypto off-page SEO Semrush infographic

And that’s only on average. Here at GuerrillaBuzz, average isn’t in our vocabulary. Just look at the combined 9% that earned over 100+ links from one digital PR campaign. A well thought out Web3 marketing campaign will deliver results that you can be proud of.

Getting unique backlinks helps strengthen the domain score of your business, while also providing additional traffic to your website. We can help design and strengthen your digital PR campaigns, just send us a message and we’ll get back to you within 24 hours.

Crypto SEO Guest Posting

Crypto Guest Posting is a huge topic that only gets more complex by the day. But, simply put, it’s the process of getting other websites to post your written content. You’ll write shorter articles for other sites, which will then post your site, including some backlinks that point towards your website.

How to write a crypto guest post

The easiest way to find websites for crypto guest posting is through using Google searches.

Let’s say you wanted to specifically discuss bitcoin, and were looking to write guest posts around this cryptocurrency. You’d simply have to type into Google “Bitcoin” + “Guest Post”. Alternatively, you could use terms like “Guest Posting” or “Guest Blogger”. Check out our list of over 40 terms you could use here.

Bitcoin Guestpost crypto SEo

By doing this, Google will only return results that have the terms you’ve typed in them. When we typed this in, we instantly got websites that were accepting posts about bitcoin:

Bitcoin guest post opportunities using crypto seo

This instantly gives you a range of places that you could then try and guest post on. Be sure to vary your search terms to get the best possible chance at finding opportunities.

Interviews and Podcasts

Interviews and podcasts are great ways of earning backlinks to your website, while also establishing yourself as an expert within the crypto community. By finding podcasts to appear on, you can discuss a topic you know well, offering insight while also demonstrating your prowess.

What’s great about this is that most interviews and podcasts have a written summary after they come out.

Just take a look at this podcast from While there is an entire 38 minute audio episode, there is also a summary below. This includes timestamps to all the important information. But, what’s even better is that they will include links to the site of any guest that appeared.

Crypto, an oral essay Crypto Seo

That means you could go on a podcast, gain exposure in the crypto niche, while also getting more unique backlinks for your site. With more links come a stronger domain score, higher Google rankings, and a larger amount of traffic visiting your site.

Infographics and Illustrations for crypto SEO

It’s no secret that one of the ways to massively boost the shareability of your content is to include photos, infographics, and illustrations to demonstrate your points.

Humans, especially those skim reading articles, are visual creatures. Instead of large paragraphs of text, people flock to well produced infographics and picture summaries. In fact, Business2Community revealed that visual content is processed up to 60,000x faster than a text alone.

By creating easy to follow infographics, you’ll not only be helping your readers, but you’ll be increasing the chance that someone shares your graphic. Each time your graphic is shared, you’ll be producing another backlink towards your site.

While your articles can be the main content, a great infographic which summarises the entire post can often steal all the attention.

But, that’s a great thing. The users that want quick information will read the infographic, while those that want in-depth summaries will read the whole post. It’s the best of both worlds!

Infographics are also incredibly useful when it comes to crypto set outreach. When messaging other creators or businesses trying to gain backlinks or an opportunity to guest post, sharing an infographic is a great way in. Just like hard evidence based research, these show commitment to a subject, while also being highly-sharable.

How can I create an infographic if I’m not great at graphic design?

If your talents lie elsewhere, there are two approaches you can take to still produce great infographics.

  1. Outsource
  2. Use Canva


Between 2020 to 2024, the outsource market is expected grow by $98 billion. Why? Nowadays, more and more creators and moving online, freelancing their work instead of working in house.

Due to this, there is now an incredibly wealth of graphic design artists on services like Upwork and Fiverr.

Fiverr Webpage

You can directly search for graphic designers, scrolling through the best of the best when it comes to infographics. Easily send a message to your favourite designers and get a response within hours.

Infographic Designer Upwork


Canva is an online graphic design website where you can find templates and tools to help you create sleek designs. The best thing about canvas is they already have an ‘Infographic Generator’.

Canva Infographic generator

By using this tool, you’ll be able to quickly produce infographics based on other people’s concepts. All you need to do is edit the words, add your own images and – voila – you’ll have your very own infographics ready to share.


Crypto SEO FAQ

Q: How to rank for crypto keywords?

There are two key things you need to do if you want to rank for crypto keywords. The first of these is write in-depth and useful content around a keyword. Great content is always the first step towards moving up those rankings.

The second is employ crypto off-page tactics, such as link building and guest posting, to get people to share your content. The more links you have pointing to your content, the better you’ll do.

You can read more about this in our article all about Crypto Keywords Research.

Q: What are the best crypto SEO Strategies for content

We’ve produced this easy infographic for you to follow. If you hit all 7 of these crypto SEO strategy steps, you’ll be on your way to having a perfectly optimised post.

Crypto SEO Strategy steps to follow infographic

Take a look at our Crypto SEO Strategy article for a full breakdown on each of these steps.

Q: How do I remember all the crypto SEO steps I need to take?

We know there are a lot of moving parts to blockchain search engine optimization. From crypto keyword research and crypto link building outreach to crypto on-page and crypto off-page, there’s a lot to keep track of.

That’s why we’ve produced a complete crypto SEO checklist for you to take a look out. This graphic will be your first port of call when you’re trying to recall if you’ve optimised absolutely everything about your blog. Take a look!

The Complete Crypto Checklist for SEO infographic

Closing thoughts on Crypto SEO

The three fundamentals of SEO, on-page SEO, off-page SEO, and technical SEO

Crypto SEO doesn’t come naturally. There will be times where you just don’t seem to be making progress. Don’t panic. Things take time! If you follow the steps for optimising your crypto blog posts listed in this article, you’ll be bringing in organic traffic in no time.

All this talk of crypto SEO got you confused? If you need a little extra help, we have years of experience and many outstanding reviews under our belt. Get in contact today for a free consultation. We’d be more than happy to help.

Got questions? Drop them down below and I’ll get back to you!

Author Yuval Halevi

Yuval is a savvy SEO and marketing expert with over a decade of experience. Specializing in the blockchain industry, he's the go-to guy for crypto companies looking to simplify their digital marketing strategies and achieve explosive growth. As a digital nomad and successful company builder, Yuval brings a fresh, creative perspective to every project he tackles.