Within the fast-moving world of blockchain, great crypto PR is the difference between a project that reaches its goals and one that fizzles out without gaining any attention within the community. Part of a great PR strategy is ensuring that you’re doing effective crypto PR distribution.
Being able to increase the scope of your public relations campaigns and ensure that more people see your marketing materials is one of the core factors for success. Especially considering that there are over 10,300 cryptocurrencies currently in existence, you’re going to have to work hard to stand out from the crowd.
When beginning your very own cryptocurrency project, if you focus on establishing a good method and base strategy for distributing your PR materials, you’ll be much more likely to succeed. To help you get a leg up in this field, we’ve created this comprehensive guide that moves through absolutely everything you need to know.
We’ll be covering:
- What crypto public relations distribution is
- The benefits of crypto PR distribution
- The best strategies for crypto PR distribution
Let’s get right into it.
What is Crypto PR Distribution?
Crypto PR distribution is an extension of crypto PR. If crypto PR focuses on creating marketing materials that bring attention to your crypto project, then crypto PR distribution is about making sure that as many people as possible see those materials.
In order to do this, PR distributors may partner with a range of different crypto news publications to help you get the word out. Equally, they will make use of established social channels that they have control over to further distribute the information. Whether it be through asking influencers to share their articles or posting on certain social media networks, there are a range of different ways that people can go about this.
Ultimately, the job of someone working in crypto public relations distribution is to ensure the scope and range of the marketing material reaches as many people as possible. They’ll do this through engaging in news and social channels, putting their relationships within the world of crypto PR to work to make this happen.
What Are the Benefits of Crypto PR Distribution?
While many beginners in the world of crypto public relations feel that their efforts of simply making and posting marketing or content material is enough to get their brand noticed, this is often far from the truth. Instead of only focusing on producing PR materials, your crypto PR strategy should always involve an aspect of distribution.
Typically, there are three main benefits of crypto PR distribution that make this such an effective strategy when it comes to crypto PR.
- More Views
- More leads
- Backlinks
Let’s break these down further.
More Views from your crypto PR distribution
Quite simply, if PR is the attempt of a brand to gain exposure within their communities, then views are one of the central objectives that every campaign is seeking. With crypto PR distribution, you’re effectively expanding the potential reach of your campaign. With this, you’re increasing the number of possible funnels toward your content, ensuring that more people arrive on your content.
With this, the number of views that your content gets will increase. If this content is well crafted, then the more people that see it could result in:
- People trusting your brand more
- Building brand awareness
- Increased visibility in the community
With effective crypto public relations distribution, you’re effectively expanding the number of views you’ll get, which will snowball into a range of further benefits for your company.
More leads
Alongside increasing the number of views that you receive, a large pool of people that see your crypto project and learn about it from your active distribution of marketing and content materials will result in a much larger pool of investors. Just think, if one in every 100 people that see your project invest, then the more viewers you get, the more investors you’ll also receive.
Investors are the backbone of all crypto projects, providing liquidity for a coin while also allowing for further development of the project. By getting lots of investors on board early, you’re able to increase the price of your crypto project, while also ensuring that there are more people within the community that are actively talking about your project.
By executing professional crypto PR distribution, you’re able to rapidly increase the number of leads that you find and are able to secure. Considering that generating more leads is the number one marketing priority for the vast majority of new projects, this core benefit is going to be one that generates your brand a lot of security in the long run.
Backlinks to snowball crypto PR distribution
Crypto SEO is one of the most important aspects of running a successful cryptocurrency project, with blockchain marketing and Web 3 PR principles driving a project toward generating a community and laughing successfully. While much of search engine optimization is done by PR teams on a crypto project’s actual site, a large element that is often overlooked is off-page SEO.
One of the most important aspects of off-page SEO is to ensure that you’re continually generating backlinks to your website. The first stage of this is to always create high-impact and useful content, which will ensure more people find your articles and link to them naturally.
However, if you also run effective crypto PR distribution, you’ll influence your articles to appear on social media feeds and in newspapers that people are reading. With this, your information and knowledge will be seen by more people. When others within the crypto niche then decide to write future content about a similar topic, you’ll be in their minds for a potential case study or a factual link.
With this, you can instantly begin to generate more backlinks as more people are aware of your content, leading to the chance that they include a link to your articles being much higher.
Considering that backlinks are within the top 3 most important factors for SEO in general, this is an area that you cannot afford to overlook. With effective distribution, you’ll be able to get a headstart on your backlink creation, creating a much more effective strategy for generating leads, views, and natural traffic in the long run.
What Are the Best Ways To Drive Traffic to PR Articles Through Crypto PR Distribution?
When attempting to drive traffic to your crypto PR articles through crypto PR distribution, there are a range of tactics that you can employ. Although this is still a relatively new field of work, some core strategies have flourished, with the following being some of the most effective ways of getting people to see and interact with your published content.
Each of these strategies aims to increase the total amount of exposure that your posts receive, helping to bring attention to any PR content published on your website:
- Social Media Sharing
- Influencers
- Community Ambassadors
- Submit to Many Forums
Let’s break these down further.
Social Media Sharing
Social media is the most obvious method of amplifying the potential of a posted article with crypto PR distribution, and the method that we’ll cover first. As it’s free to create a social media account on sites like Twitter, this is a tactic used by the vast majority of people looking to bring further engagement to their articles.
However, just because this is a common method, doesn’t mean it’s an ineffective one. In fact, social media is one of the best ways of driving more views to a post, especially as it alerts people that follow you directly about your new content.
By posting over several social media accounts, especially in a staggered format, you’re able to continually send new views to your article, helping to start your distribution efforts off on a good foot.
Influencers
Crypto influencer marketing is one of the most effective forms of marketing that you can engage with. This form of marketing has 11x ROI, with this being a wonderful way to boost the total engagement with all of your articles posted online. When working with crypto influencers, you’re able to find them on YouTube, Instagram, or any other major social media site where a community has formed around cryptocurrency.
By paying influencers to retweet, repost, forward, or discuss one of your recent articles, you’ll be able to gain direct exposure to their audience. With this, you’re instantly increasing the total visibility of your post, while also having someone that’s in favor with a range of new followers vouch for the validity of your brand as a whole.
If you’re not sure how to go about finding crypto influencers, then we’d suggest navigating to a popular platform like Instagram and searching for keywords around this niche, like “crypto” itself. From there, you’ll see a whole range of profiles to click on and discuss rates with.
Another highly effective place to distribute your content after publishing that is often overlooked is Reddit. Reddit has huge communities that actively follow cryptocurrency and all of the latest blockchain projects.
Within subreddits that are dedicated to cryptocurrency, you’ll be able to find a huge number of individuals that are actively interested in crypto content. Within these spaces, you can publish small findings from your articles on each subreddit, using this system of giving a little information and then linking to the article as a whole to create a funnel toward your website.
Reddit is a fantastic social media site for doing this as its completely free to do, making it a valuable opportunity to access a specific niche community.
Community Ambassadors
Another optional form of crypto PR distribution is to find and assign a range of community ambassadors to your project. These are people that will engage with your content and repost it across different social media accounts.
Community ambassadors could be people that have already invested in the platform, or people that you offer a small amount of crypto to every week that they continue to do this. With this natural method of marketing, you’re able to generate lots of social conversation around your new articles without having to put up much capital.
Community is core within the world of blockchain, making this a wonderful way of increasing the scope of your crypto PR distribution.
Submit To Many Forums
General interest in cryptocurrency has been rising for the better part of a decade. With this, a number of cryptocurrency-based news outlets have been established. While the biggest of these are much harder to post in, there are still a range of small and medium-sized forums that pull in a high number of views.
The vast majority of these news sites will have submission portals where you can submit press releases and recent stories. By creating shorter forms of your article, you can submit your findings to a range of different locations, publishing in these online forums in order to direct even more people to your website.
The benefit of this crypto PR distribution strategy is that alongside getting more people to see your article and brand, you’re able to generate backlinks while doing so simply by including links to your homepage in the article you submit.
This is a two-for-one strategy that is highly useful to use when conducting crypto PR distribution.
Final Thoughts On Crypto PR Distribution
While crypto PR is a difficult field to execute alone, crypto public relations distribution is a whole other ballgame. Often considered to be much more difficult than traditional forms of PR, this is something you won’t want to undertake if you’re not experienced in this field.
If you need a little extra help when it comes to crypto PR, then GuerrillaBuzz is the perfect Web 3 team for you. We have years of experience working with all forms of blockchain PR campaigns. Everything from crypto launches to refined crypto PR distribution is something we’ve excelled at time and time again.
Over our years of experience, we’ve created fortified links with some of the biggest news outlets, influencers, and communities within the world of cryptocurrency. With our links, experience, and proven track record, we’re the perfect solution for all of your crypto PR distribution needs. Get in contact today to book a free consultation.
About the Author
Yuval is a savvy SEO and marketing expert with over a decade of experience. Specializing in the blockchain industry, he's the go-to guy for crypto companies looking to simplify their digital marketing strategies and achieve explosive growth. As a digital nomad and successful company builder, Yuval brings a fresh, creative perspective to every project he tackles.
