15 Apr 2023
How to Attract Developers to Your Crypto Project: The Definitive Guide
Yuval Halevi Blockchain Developer Marketing specialist, transforming projects into thriving developer communities
Developers form the cornerstone of the cryptocurrency industry. They are responsible for creating the technological infrastructure behind numerous ambitious blockchain projects, as well as serving as maintainers for various ventures. Attracting developers to support your product, take on maintenance roles, join your team, or even write technical articles featuring your project can be one of the most challenging marketing activities in the blockchain arena. This subject is close to my heart.
In addition to managing GuerrillaBuzz for several years, I am also a member of Growtika, a developer-focused marketing and PR agency. The knowledge and experience I gained while working with top software companies, combined with my role at GuerrillaBuzz, has provided me with a unique perspective on ways to attract developers to blockchain projects. Consequently, I have decided to write this comprehensive blockchain developer marketing guide, which will provide you with the essential principles for attracting developers to your project.
Blockchain developer marketing refers to the strategic approach undertaken to attract developers to use, maintain, build, or support a project. This marketing activity encompasses projects related to ICOs, IEOs, STOs, IDOs, Web3, P2E, GameFi, decentralized exchanges, or any other blockchain-based product.
The primary distinction between promoting a project to developers and targeting the general public lies in the need to be more technically oriented. To capture the interest of developers, it is insufficient to simply claim that your product will revolutionize an industry or change the world. Instead, you must provide detailed articles, whitepapers, and documentation that support your vision and assertions. Additionally, developers are often inundated with advertisements and are likely to use ad-blockers, making it challenging to reach them. As a result, incorporating organic articles that feature or positively mention your product is a vital marketing strategy for effectively attracting programmers.
To effectively attract blockchain developers to your project, it’s essential to engage with them across various platforms where they are active. By understanding where blockchain developers congregate and discuss, you can tailor your marketing efforts to reach your target audience more effectively.
Keep in mind that each community has unique characteristics, and you may need to adapt your approach depending on the platform. Here are the key channels to prioritize for attracting blockchain developers:
This data table consolidates the information above in a more streamlined and organized manner:
|Online Forums & Q&A Sites||Stack Overflow, Reddit, Hacker News, etc.||Engage in discussions, answer questions, submit high quality articles|
|Social Media Platforms||Twitter, LinkedIn, Facebook, Instagram||Connect, share updates, join conversations|
|Developer Communities, Blogs, and Publications||Dev.to, Medium, Hashnode, SitePoint, etc.||Publish articles, tutorials, engage with the community|
|Events, Webinars, and Conferences||Online conferences, Meetups, Webinars, Industry conferences||Network, present projects, learn from others|
|Multimedia Channels||Popular programming podcasts, YouTube channels||Share knowledge, engage with the community|
|Coding Bootcamps, Schools, and Networking||Coding bootcamps, Schools, Slack channels, Discord channels||Build partnerships, connect with students and professionals|
Let’s explore some of the most important channels you should prioritize in your marketing efforts to attract developers effectively.
Reddit is a popular online platform where users can share content and news and participate in discussions. It consists of various communities, called subreddits, that cater to specific interests, including programming, blockchain, and cryptocurrencies. With 1.7 billion monthly visitors, Reddit is a crucial channel to master in your journey toward attracting developers to your blockchain project.
You can leverage Reddit by understanding where your target audience is active (which subreddits they frequent) and familiarizing yourself with the rules of each subreddit.
Each subreddit has its rules listed in the right sidebar, and following these rules is essential to avoid negative reports or even bans.
To effectively utilize Reddit for attracting blockchain developers, it’s recommended to create a list of relevant subreddits and note their sizes and the types of submissions allowed (link, text, or both).
Here’s a sample data table featuring pertinent subreddits for your blockchain developer marketing campaign. Use this framework as a starting point and expand or customize it according to your specific needs:
|Subreddit||Size (Subscribers)||Post Types Allowed|
You can discover additional relevant subreddits for your blockchain developer marketing campaign by using this tool:
These sites are popular Q&A platforms for developers and technology enthusiasts. Stack Overflow is specifically dedicated to programming and software development, while Stack Exchange is a network of Q&A communities covering various topics, including technology, science, and more. Stack Overflow is a go-to resource for developers seeking answers to programming-related questions, sharing knowledge, and collaborating on solutions.
The platform has a reputation for maintaining a high standard of content quality, which is facilitated by its voting and reputation system. Stack Exchange hosts numerous subcommunities, including those related to blockchain, cryptocurrencies, and other programming-related topics.
These communities can provide valuable insights, resources, and discussions that can help you better understand your target audience and engage with them.
By actively participating in these platforms and providing helpful answers or insightful questions, you can raise your project’s visibility, establish your credibility, and ultimately attract more developers to your blockchain project.
The challenging aspect is identifying the right questions to answer. Here’s a useful technique I employ to efficiently discover relevant questions:
Leveraging search engines like Google can help you find relevant questions and answers on Stack Exchange and Stack Overflow more quickly.
While using the platforms’ built-in search options is an option, utilizing Google can often yield questions with higher traffic or backlinks faster, increasing the likelihood that your answer will receive or already has engagement. To use Google for this task, you should use the following search query:
site:https://stackexchange.com/ [FOCUS KEYWORD]
site:https://stackexchange.com/ Solidity -site:https://ethereum.stackexchange.com/
A few months ago, I wrote an article about Quora marketing and created this illustration, which demonstrates how to craft content that the Quora algorithm favors, increasing the likelihood of it going viral.
You can apply some of these guidelines when writing your Stack Overflow and Stack Exchange answers, treating them as best practices for crafting engaging and valuable content on these platforms.
Medium is a well-known online publishing platform that attracts a range of diverse content creators and readers. With 142 million visitors per month (according to SimilarWeb) and millions of new articles posted every month, Medium is a crucial component for marketing your blockchain project to developers.
While Medium may not be the primary platform for developers seeking in-depth information, its widespread usage, high search engine rankings, and presence in millions of search results make it impossible to ignore. As users search for new tools, conduct in-depth research, or simply browse online for technical content, they are likely to come across Medium articles.
By creating high-quality, informative, and engaging content on Medium, you can effectively reach your target audience and pique their interest in your project. Leverage the platform’s extensive user base and built-in networking features to amplify your content’s visibility, connect with influencers in the blockchain and developer communities, and build a loyal following.
Consistently publishing valuable content on Medium can help you cultivate a strong presence and establish your project as a trusted and authoritative voice in the blockchain developer ecosystem, even if it’s not the primary source of in-depth information for developers.
You can promote your blockchain project to developers on Medium by crafting in-depth articles tailored to your target audience’s interests and engagement preferences.
One of Medium’s strengths is its ranking power in search engines. Conduct professional keyword research to identify topics with good search volume, low competition, and relevance to your core product. Writing articles around these topics can increase your visibility and attract developers to your project. Before publishing your article, select the appropriate tags to ensure your story appears in the main tag feeds. Well-written content with the right tags can attract organic readers who may not have discovered your project otherwise.
Another effective way to expose your articles to developers is leveraging custom publications on Medium. These niche publications use the Medium CMS but have their own unique URLs.
Custom publications often have a dedicated audience and can rank well on Google, thanks to the solid technical SEO structure provided by the Medium CMS. Publications like CoinsBench, DevGenius, and In Plain English are excellent choices, as they feature a wealth of technical content related to Solidity and blockchain. By contributing to these publications, you can further increase your project’s visibility and credibility among developers.
I recommend creating a list of potential publications you’d like to write for that utilize the Medium CMS. Prepare a data table with the following framework to help you organize and assess potential publications:
|Publication Name||URL||Target Audience||Traffic|
By organizing this information, you can easily evaluate each publication and determine which ones are most suitable for promoting your blockchain project to developers.
I’ve discussed a few select channels to consider for your Blockchain Developer Marketing campaign, but it’s important to note that numerous channels exist, each with its advantages and drawbacks. In my opinion, there’s no single “best channel.” The key is to master one channel and fully immerse yourself in it until you see results from your efforts.
Expanding to more channels after mastering one is a more effective approach than being average across multiple channels. This leads me to the next topic: the significance of hiring a marketing and PR agency that specializes in attracting blockchain developers.
Attracting developers to your blockchain project is crucial for its success and growth. To effectively draw their attention and foster engagement, it’s essential to understand their needs and preferences while showcasing the value of your project.
Here are five key strategies, summarized by the acronym CARES, that will help you capture the interest of developers and build a strong, supportive community:
By employing these strategies, remembered with the acronym CARES, you can effectively attract developers to your blockchain project, building a loyal and engaged community.
In conclusion, attracting and engaging developers is vital for the success of your blockchain project. By understanding their needs, preferences, and the platforms they frequent, you can tailor your marketing efforts to reach your target audience effectively. Focus on creating high-quality content, addressing developer pain points, engaging on relevant platforms, embracing transparency, and sharing free trials or demos.
By implementing these strategies, you can not only capture the interest of developers but also build a loyal and engaged community that supports your project’s growth and success.
As you embark on your Blockchain Developer Marketing campaign, it’s essential to recognize the value of partnering with a specialized marketing and PR agency that understands the unique challenges and opportunities in the blockchain space. GuerrillaBuzz is an agency that specializes in attracting and engaging blockchain developers, with a proven track record of success in this niche. By leveraging their expertise, industry insights, and tailored strategies, GuerrillaBuzz can help you navigate the complex landscape of blockchain developer outreach and maximize the impact of your marketing efforts. In the following section, we’ll explore the benefits of working with a specialized agency like GuerrillaBuzz and how their services can contribute to your project’s success.
Effectively using keyword research in your Blockchain Developer Marketing efforts involves identifying relevant, high-traffic keywords with low competition that resonate with your target audience of developers. By incorporating these keywords into your marketing content, you can improve your search engine visibility, drive organic traffic, and ultimately attract more developers to your project. Here’s a step-by-step guide on how to use keyword research effectively:
By following these steps and incorporating keyword research into your Blockchain Developer Marketing campaign, you can effectively increase your project’s visibility, attract more developers, and ultimately achieve your marketing goals.