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This guide will teach you the four steps of our blockchain PR checklist, helping you shoot for the stars in your next blockchain PR campaign.
Blockchain technology has sprung into the mainstream over the past 10 years, now worth trillions of dollars and spanning across many industries. Even only focusing on cryptocurrency, which peaked at a market value of 2.9 trillion dollars, this industry has come an incredibly long way. If you’re looking to launch a blockchain product, then we’ve cultivated the perfect blockchain PR checklist for you to follow.
In this article, we’ll be breaking down exactly what blockchain PR is, and documenting the four main steps that you need to take within a campaign to boost the likelihood of success. Without further hesitation, let’s get right into it.
What is Blockchain PR?
Blockchain PR is the act of generating social and community awareness around a new blockchain project that you are releasing. Whether this is a crypto exchange platform or a GameFI project, your release will ground itself in blockchain technologies.
In order to ensure people take notice of your product or platform and cultivate around it, you need to launch a crypto PR campaign, pulling on various elements of modern digital marketing and a niche understanding to pull this off.
In short, blockchain PR is the act of embedding your project within the community, generating attention, bringing new people on-platform, and ensuring your future success in this industry. If this is your first time working on a blockchain PR campaign, then our checklist will point you in the right direction and give you a general understanding of what you should be looking out for.
We’ve split our blockchain PR checklist into four steps:
- Brand Fundamentals and Whitepaper Development
- Future Media and Content Planning
- Community Management
- Expanding Your Reach
Let’s break down all of these, in turn, helping you learn everything you’ll need to launch a successful campaign.
The Four Step Blockchain PR Checklist for Your Project
You should complete each of these steps in order, starting off as you’re establishing your company, and finishing when you’re in the middle of your campaign. Each of these steps follows on from the last, using the knowledge generated in the previous example to push forward your campaign.
If you complete each of these steps, you’ll have all of the fundamentals in place to ensure you’re on the right track toward success.
Brand Fundamentals and Whitepaper
If there is one single characteristic of a brand that could distinguish between one that finds success within the blockchain community and one that fizzles out into nothing, it would be an element of trust. Trust, or general transparency, is something that’s hard to find in this community, but an aspect that will go an incredibly long way in aid of your success.
As a developing technology that many people did not understand, the early days of blockchain were full of scammers, hacks, and mass impersonations which led to fraud on a massive scale. This is particularly highlighted by the amount of cryptocurrency lost to fraud over the past few years, with the first quarter of 2022 already reaching almost half of the entirety of 2021.
Moving Into the Present Day With Branding
The blockchain community is no stranger to scams, meaning if there is one element of your own company that you need to establish right off the bat, it’s a level of transparency and trust. Not only does this come through creating a detailed and comprehensive Whitepaper, which reviews the details of your business and how it works, but this should come through your personal branding.
If your blockchain product’s website is badly constructed, you won’t give off a particularly confident or trustworthy atmosphere. Before you start ticking off any part of this blockchain PR checklist, make sure that your company’s brand is as refined and comprehensive as possible. From there, you’ll have a great foundation that people can go to and see more about your company.
Remember, the point of a blockchain PR checklist is to generate more traffic to your site. If the site that receives all of that traffic is terrible, people aren’t going to want to trust your business, and they certainly won’t be investing any of their funds.
Future Media and Content Planning
Content is the foundational pillar upon which you build every single element of a PR campaign. From copywriting for your own site to guest post outreach and link building, all of this comes back to the act of producing content. However, when launching your very own blockchain PR campaign, you may be wondering what sort of content you need to produce, where to post it, and how to formulate it.
There are three main steps to effective content planning when it comes to this blockchain PR checklist:
- Crypto SEO Research
- Content Strategy
- Link Building
Let’s break each of these down further.
Crypto SEO Research
If content is the pillar of a PR campaign, then SEO research is the material you use to construct those pillars. Search Engine Optimization (SEO), is the level to which a piece of content, or site itself, is optimized for Google (or other search engines) to find it and then display it. The better the optimization is, the higher your chance of making it to the front page.
Considering that the vast majority, 93% of people, will never go to the second page of Google, if you’re not optimizing your business to ensure that you make it to the top, you don’t have much of a chance at success.
We have written a full guide on crypto SEO before, but to give you a general overview, this will include lots of keyword research. These keywords give you an insight into which keywords you should be using to create content. From the most searched terms in your niche to the phrases that will be easiest for you to rank for, this all comes into it.
By establishing what content you should be writing about, you’ll have a much better plan when it comes to formulating your future writing plans.
After you find out all of the different keywords that you should be focusing on, or those that are most pressing or rewarding for your business to work towards ranking for, you’ll be able to generate a content plan.
This content plan will specifically be for your own brand blog space. When combining having a company blog with SEO practices, you’re able to effectively increase the overall ranking of your site on search engines. With this, you’ll also start to come up with a leading response for several answers that you’ve made.
Over time, constructing and continually contributing to your own blockchain blog will provide you with an excellent way of creating a natural flow of traffic to your site. As part of the blockchain PR checklist, natural traffic is hard to come by, which is why we include these steps.
Link Building within your Blockchain PR Checklist
Alongside writing for your own blog, you should also be writing for other people’s sites. While this may seem like a strange part of your PR campaign, this is all to generate what we know as ‘backlinks’.
A backlink is whenever another website links directly to your site, with this link creating a signal that tells Google that your pages are trustworthy. The more backlinks a page has, the more credible and reputable it seems in the eyes of Google’s search algorithm, pushing you even higher into the first page rankings.
In fact, 85% of SEO experts believe that link building is one of the most important elements of ranking well on search pages, demonstrating just how much thought you should put into this part of your campaign.
By finding guest post opportunities that surround blockchain projects and then writing for them, while including backlinks to your project, you’ll be on the right path to total content success.
Effective Community Management From Our Blockchain PR Checklist
Another massive part of our blockchain PR checklist that you cannot overlook is ensuring that you effectively manage the community that you’re building. In the world of traditional digital marketing, this would mean that you focus on building up a social media following and actively interacting with them. While this is true to some extent within the world of blockchain, there are several alterations.
Part of blockchain PR that many new to this niche fail to recognize is that the channels used in traditional PR spaces are not the same here. Instead of using Facebook and Instagram, sites like Reddit, SteemIt, and YouTube will actually be much more useful.
By focusing on these spaces and ensuring that you regularly discuss with people within these social sites, you’ll have much more luck. Be sure never to overlook these smaller sites like Reddit, which has an avid and active blockchain community to engage with. Also, as it’s free to post, you can recycle your content onto these sites to boost the possibility of reaching a larger audience.
Expanding Your Reach
Circling back to the central focus of an effective blockchain marketing campaign, generating awareness and intrigue about your project, you need to expand your reach in all ways that are possible. One of the best ways of doing this and ensuring that you can access a range of different audiences is to focus on two strategies that work well within blockchain.
The first of these is crypto influencer marketing, with the booming affiliate community within this niche being the perfect place to launch news of a new cryptocurrency or blockchain project. By working with influencers, you’re able to create hype while boosting the trust in your project.
The second of these only applies if you’re launching a coin alongside your project (or as your project), being the use of crypto airdrops. These are where you offer a small reward (in crypto) to anyone that signs up to your platform and retweets or reposts a certain statement by your company.
With this, making use of the web of social media, you can greatly boost the range that your campaign reaches, helping you to go further than ever before. With this, we close out our blockchain PR checklist, helping you build upon your strong foundations and launch to as many people as possible.
Best of luck!
Final Thoughts on Our Blockchain PR Checklist
When moving through these four steps of our blockchain PR checklist, you’ll be able to rapidly build everything you need to launch a successful campaign. By focusing on each of these areas and fulfilling it to the maximum, you can create a thorough campaign that covers all of your bases.
If you want expert help with your upcoming blockchain PR campaign, then we recommend getting in touch with a team of professionals like GuerrillaBuzz. With years of experience, we’ve honed our blockchain campaign launching skills, having now created and sustained a countless number of world-class campaigns.
Get in contact with us today to see exactly what we can do for you.