by Yuval Halevi

Blockchain Marketing has evolved in the last few years with the rise of the crypto market. I’ve seen companies who have raised millions of dollars in a manner of hours and the main reason for this success was a massive blockchain marketing campaign.

What is Blockchain Marketing

If you want to learn everything you need to know about blockchain marketing you can start here.

Just to put things in perspective, 2018 ICO Funding has passed 2017’s total. Initial Coin Offerings (ICOs) raised more money in the first three months of 2018 than the whole of 2017, according to data collected by CoinDesk

ICO Tracker

Before we start:

After working with more than 100 different ICOs, STOs, and Blockchain projects over the last 2 years and helping our clients to raise millions of dollars, I can tell you with confidence that there are two ways to do blockchain marketing:

  1. Be honest with your investors and followers, give them great value, be transparent and work hard on providing them all your promises.
  2. Attract investors with lies, false promises, and without any intention of delivering your followers what you were talking about all along.

This guide is about the first option, and I hope that many companies and Blockchain marketing agencies will come across this guide and read it.

The blockchain industry has attracted so many scammers in the last few years which stamp the market as a whole.

I believe that by creating high-quality content and sharing it for free with the community, this might influence other projects to cause them to do the same.

What is Blockchain Marketing:

Blockchain marketing is a new field in the digital marketing world. The main goals of a blockchain marketing campaign are to create buzz around ICO/STO/ blockchain projects usually in a very short period (Regularly a manner of weeks/months).

In Blockchain marketing we have two sub-categories:
– Post ICO/STO

What is Blockchain Marketing

The reason we consider each one of the above a different sub-category is because the marketing strategy is entirely different.
You can read more about ICO/STO Marketing here.

Blockchain Marketing vs Traditional Marketing:

After working with both, startups and ICO/STO/Blockchain companies, I can tell you with confidence that Blockchain Marketing is a different game than Traditional Marketing.

According to Hubspot:

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”

According to GuerrillaBuzz:

Blockchain marketing is defined by the use of numerous digital tactics and channels to connect with the crypto community and investors. The goal of Blockchain marketing is to explain to the users why and how a specific company can add value to the ecosystem as a product and to the individual as an investment.

What I personally love about Blockchain marketing is how fast everything is going. It can take startup a year to achieve what an ICO/STO/Blockchain company can achieve in only a few months. The main reason is the high competition within the ecosystem on X amount of potential users/investors.


There is currently an intense debate raging within the crypto community. This debate is centered around the emergence of a new method of raising money for blockchain projects, this method is called a Security Token Offering (STO).

Some people believe that STOs, will eventually completely replace the original Initial Coin Offerings (ICOs). Others believe that STOs in their current form actually take away from a lot of the original positives that crowdfunding through an ICO provided.

I published a highly detailed article about the difference between those two methods on Hackernoon

Look at this beautiful guy

You can go through the full article here.

I made this graphic to save you time (If you run an ICO/STO/Blockchain marketing campaign I know how important your time is!)

ICO vs STO GuerrillaBuzz for Hackernoon